Customer experience and personalization are a necessity

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, not a trend
Customer experience (CX) is the customer's feeling from interacting with a company: from the first "Hello!" to the final "See you soon!"

For example, when an ATM tells you “that was ghana consumer email list great” after giving out money, it evokes positive emotions.

And businesses need to evoke such emotions at every stage of interaction with the client.

Personalization is when a company takes into account the unique needs of a customer.

For example, they offer logistics that take into account non-standard volumes and urgent deliveries, and call it “A plan for future market leaders.”

Let's be objective: personalization to improve customer experience has long ceased to be a trend and has become a necessity for companies striving for success in the digital environment.

By the way, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.

However, almost 46% of B2B respondents are dissatisfied with the purchasing process on B2B platforms. Buyers are transferring their purchasing experience from B2C to B2B and expect wholesale purchasing to be just as convenient.