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Analysis of competitors on marketplaces
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Analysis of competitors on marketplaces
Completo Editorial
Completo Editorial
April 17, 2024
Content
Marketplaces as your potential growth point
Why analyze competitors on trading platforms
Who competes on marketplaces
What do we get as a result of competitive analysis?
Why analyze competitors on marketplaces guatemala consumer email list and how to do it?


How to apply the obtained results to your business and its promotion?

Olga Bogdanova, head of the marketplace unit at Completo , answered all questions .

Marketplaces as your potential growth point
Over the past year, domestic marketplaces have shown steady growth: the total volume of spending on the platforms in 2023 is almost 1.5 times more than in 2022. The most popular platform in terms of turnover and number of purchases made is Wildberries, in second place is Ozon. These two marketplaces account for 86% of sales (in rubles).

Yes, the pace of their development is not as incredible as it was a couple of years ago, but trading platforms have occupied their niche.

Besides this,

marketplaces do not displace the rest of the market, the main growth of their sales is the flow from offline. Why buyers prefer online shopping is obvious;
small and medium-sized non-specialized players become sellers on marketplaces. Whether they trade successfully or not is another story;
non-specialized online stores are losing traffic on their websites while building up their expertise and sales on marketplaces;
Brand stores maintain their positions due to the uniqueness of their products and high brand demand.