The same story with GA4 - this is one of the tools.

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Global tag . GA 4 uses the jtag.js tag if it is installed on the site, the setup assistant uses existing tags, and data collection is carried out through Connected site tags .

1106_16.jpgThe system offers to read the installation instructions . Data collection can also be organized through Google Tag Manager . To do this, the copied indicator ID must be added to the tag configuration. To do this, go to GTM and create a new tag: Select the GA4 configuration: Enter the identifier: Check that the tag is activated on all pages, save the settings and publish the changes made to Tag Manager. After that, you will be able honduras consumer email list to track data streams using the new Analytics. But setting up GA4 is not enough, it is important to make the system work and help solve real problems.


Analytics is a reflection of a business process and its measurement. Therefore, a common mistake is to apply for a certain tool without understanding whether it will lead to the desired point. For example, you want to track the dynamics of product turnover in online and offline stores. And which tool to choose for this, the specialist will choose himself and will always be able to justify his choice.