Based on this definition, there are multiple indicators that you can use to measure it: number of followers, visits, likes , comments, etc. The choice of these KPIs will depend on the strategy and objectives of the company. In any case, the concept of engagement is independent of the social network or networks you are using.
What can you measure on your social media? And how?
Before we take the taiwan phone number sample plunge, we need to be prepared if we don't want to swim in circles. To measure the impact of your social media, you need to establish a series of metrics that will help you identify the performance of each action and take appropriate measures at all times.
There are multiple indicators or KPIs for this task, among which we highlight:
Reach . Number of people who have seen a social media profile's post on their screen.
Conversions . Action of achieving a goal previously set in Google Analytics.
Number of followers . Users who follow a brand, company or other user because of their interest in their content.
Engagement . Percentage of user interaction with published content (links, videos, images, etc.)
Impressions – The number of times a post on your social network is displayed, whether clicked or not.
Interaction . A user's reaction to the content they have viewed ( likes , comments, clicks, shares, etc.)
Views . Number of times an audiovisual content is viewed.
Leads . Data or opportunity to contact a potential client.
Frequency . Number of times the same post impacts the same user. It is calculated by dividing the number of impressions by the reach.
Mention . Action in which another user cites or references another user.
Unique users . Number of different visitors who visit our social network.
Sales . Sales made of a service or product on the social platform.
So how can you measure all this data? There are a wide variety of tools available today that help you measure a wide range of parameters. Each one has specific characteristics and some may be more useful than others. It all depends on what you are looking for.
Some of the most commonly used tools to measure our performance on social media are: HootSuite's Social Analytics , Brandwatch , Social Mention , Howsociable , Simply Measured , TweetReach . You'll usually end up combining several of them for optimal results.