When someone looks at Google Analytics and see

[nusaiba129]

Each of these five points could be considered social media marketing, but all of these strategies are 20 years old or more.

By using classic terminology without understanding what the internet marketing industry is doing today, marketers are hurting themselves.
s, for example, the Social channel, it is difficult to understand which specific marketing activity produced the results. The marketing strategy that generated the specific marketing activity matters more than the communication channel. The channel simply dictates the format of the content.

Asking what is the ROI of social media is as silly as asking "What is the ROI of a phone?" The activities create ROI, not the channel. But once Google iceland consumer email list Analytics or any other analytics platform started defining "social media" and other channels as strategies, people started confusing strategies and distribution channels.

The good thing about Google Analytics is that we can see which channel is working best. The bad thing is that we now think less about which specific strategies and activities in those channels are producing the best results.