Basic level of end-to-end analytics

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Of course, you can wait forever for the right moment and be content with little, but if you want to develop your business, effectively use advertising and attract as many clients as possible, you cannot do without integrating data into a single system. I suggest you figure out what end-to-end analytics schemes exist and how they differ, and also think about the near future, when marketers will be able to read each buyer like an open book.


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Brief educational program
End-to-end analytics is a method of analyzing the effectiveness of advertising campaigns and target audience behavior based on sales data or concluded transactions. It involves tracking the entire customer journey from the first visit to the site to repeat sales or contract termination.

There are several options for setting up end-to-end analytics, which differ primarily in purpose: for some it is enough to see how many clients an advertisement from the Internet brought in, while for others a parameter such as LTV (the total profit from each client over the entire period of cooperation) is important.

Let me make it clear right away that the iran consumer email list analytics options described below can be implemented and configured in several ways. Here I will show the integration schemes that help to obtain results with minimal costs.

Level 1:
The simplest option for end-to-end analytics is the integration of the call tracking system with CRM and Google Analytics and/or Yandex.Metrica data.