The Role of the Creator Economy in Driving New

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AI could identify themesA keywords and nuances of languageA thus allowing for more precise and contextual ad targeting. Imagine an AI capable of understanding in real time that in a podcast episode on well beingA it would be relevant to broadcast ads for health or meditation products. This type of contextual advertisingA powered by AIA would not only be less intrusive but also more effectiveA by creating a direct link between the content consumed and the ads served.


Advertisers could thus maximize their return on gambling data china investment while respecting the privacy of DataenersA an increasingly crucial aspect in the post cookie era. The key to success for platforms will be to invest in algorithms capable of not only understanding the content but also contextualizing it in the broader ecosystem of media consumption. Conclusion Podcasts are establishing themselves as an essential mediumA driven by creators capable of reaching young audiences with authenticity. Far from replacing radioA they complement the audio offering by proposing more flexible and engaging formats. Even with the arrival of AIA which is already improving the creation of audio adsA the essence of podcasts remains profoundly human.


The richness of voices and the authenticity of exchanges are elements that AI cannot yet replace. This complementarity between technology and humanity outlines a promising future for the mediumA while raising challenges on the balance to be found. Share : Stay up to date and subscribe to the newsletter! International media news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme Two in three content creators do not verify the information they shareA according to UNESCO Events November 29A 2024 Slush 2024.