Taking Too Long to Get Into the Meat of the Program Content:
Posted: Mon Jan 27, 2025 5:27 am
Mandatory Questions on the Webinar Registration Form:
Most webinar technology allows organizers to ask registrants several questions when they register. However, making these questions mandatory can work against you, especially if the question is irrelevant. Many people will refuse to answer these questions and back out of the webinar.
Failure to Practice and Master the Web Conferencing Technology:
A fatal mistake many people make is familiarizing themselves with the webinar technology shortly before the program begins. I admit to include myself in this category. A few years ago, I agreed to deliver a series of webinars for a client and unfortunately, my contact person was unfamiliar with the technology. As a result, we had several glitches and problems that reduced the overall effectiveness of the program.
Poor Audio:
Nothing kills a webinar like poor audio. I recently attended a webinar and it appeared that one of the panelists spoke from a speaker phone or computer microphone. This created a vacant echo which became distracting whenever she spoke. It is critical that you have a good connection to the call and many companies suggest that you use a landline to ensure that you have a good connection with minimal interference.
Poor PowerPoint slides and Visuals:
Death by PowerPoint! My belief is that webinar slides south korea telegram data should reinforce your key point, not make them. Too many people use too many bullet points or try to cram too much information on a single slide. Improve your effectiveness by creating a better PowerPoint show. Check out Slide Share for some examples.
I have attended countless webinars where the first five to seven minutes are absorbed by self-promotion, introduction of the presenter or guest expert, or information that was irrelevant to participants. Although sponsoring companies want adequate airtime, it is essential that you manage their expectations and keep the introduction brief and concise.
Bait and Switch Promotion:
Many of the webinars I have attended have been a thinly-disguised attempt at selling a product or service. I certainly understand the importance of generating sales but if your webinar is promoted or sold as an “educational” session and you spend most of your time talking about your product or company, I am going to quickly disengage.
Most webinar technology allows organizers to ask registrants several questions when they register. However, making these questions mandatory can work against you, especially if the question is irrelevant. Many people will refuse to answer these questions and back out of the webinar.
Failure to Practice and Master the Web Conferencing Technology:
A fatal mistake many people make is familiarizing themselves with the webinar technology shortly before the program begins. I admit to include myself in this category. A few years ago, I agreed to deliver a series of webinars for a client and unfortunately, my contact person was unfamiliar with the technology. As a result, we had several glitches and problems that reduced the overall effectiveness of the program.
Poor Audio:
Nothing kills a webinar like poor audio. I recently attended a webinar and it appeared that one of the panelists spoke from a speaker phone or computer microphone. This created a vacant echo which became distracting whenever she spoke. It is critical that you have a good connection to the call and many companies suggest that you use a landline to ensure that you have a good connection with minimal interference.
Poor PowerPoint slides and Visuals:
Death by PowerPoint! My belief is that webinar slides south korea telegram data should reinforce your key point, not make them. Too many people use too many bullet points or try to cram too much information on a single slide. Improve your effectiveness by creating a better PowerPoint show. Check out Slide Share for some examples.
I have attended countless webinars where the first five to seven minutes are absorbed by self-promotion, introduction of the presenter or guest expert, or information that was irrelevant to participants. Although sponsoring companies want adequate airtime, it is essential that you manage their expectations and keep the introduction brief and concise.
Bait and Switch Promotion:
Many of the webinars I have attended have been a thinly-disguised attempt at selling a product or service. I certainly understand the importance of generating sales but if your webinar is promoted or sold as an “educational” session and you spend most of your time talking about your product or company, I am going to quickly disengage.