Don't place the CTA far from the beginning of the page. This button should be immediately visible.
Give the user several chances to go to the contact form - repeat the CTA in several places (traditionally - at the beginning, middle, end of the page. However, if the page is very long or short, it is worth varying the number of calls depending on the volume of text).
The CTA should be relevant and not spam the site.
You can increase lead generation through various sections of the site. For example, a blog with useful content related to your offer. For example, if you sell refrigerators, post articles on relevant queries - how to choose refrigerators, a review of single-chamber models, and so on. At the end, offer to send a checklist for choosing a device by email or messenger.
A chatbot and an online consultant are a good option to warm up a user and even convert them into a buyer. They can be installed not only on a website, but also in a social network, and also use a bot not on a website, but in a messenger. The bot can consult a visitor and then offer him to leave a contact/request. Or a contact, usually an email, must be entered in order to use an online consultant.
Webinars
A common technique: the webinar is free, but to get a link to participate, you need to register. This way, you can collect cold and warm leads and then warm them up during the webinar itself. It is convenient to use bots or just forms on the landing page to collect data. The main thing is that the user can fill it out comfortably and quickly, and you get the necessary data.
Lead generation system via bot for webinar registration
Pay attention to the form shown above. Here the user enters netherlands phone number data a phone number and email. And then he must choose one of the messengers to get a link to log in there. He fills in two fields, which does not overload or scare. And then he still leaves a third contact, but not as part of data collection, but to receive information.
At a webinar, as well as at an offline conference, you can give bonuses to the first to apply or seek advice. This way you can collect warm and even hot leads that are more interested in your offer.
E-mail newsletter
The goal of lead generation in this channel is to encourage users who have already left their contact information to more actively interact with the product. It is important not to create a reputation for spammers, so follow these rules.
Don't send out newsletters too often, 1-3 times a week is enough.
Don't send letters with the same content, even if it's written in different words. Letters should lead the client through the funnel, from interest to the need being met.
The newsletter should be valuable. Include special offers, useful articles, and educational videos. Emphasize that this information and discounts can only be obtained from the newsletter; they are not publicly available.
If you have a wide range of products, segment your audience. Send offers for a group of products or services to those who were interested in them.