The surveys capture an active online market

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Source
, but not trends for the overall population: many markets in Latin America, the Middle East and Africa, and Asia Pacific have low internet penetration rates, meaning the online market is younger, driven by urban dwellers who are more affluent and educated than the populations in these areas as a whole.

GWI focuses on its ongoing global quarterly research, but also cites its monthly Zeitgeist research , which covers 12 regions, and GWI Kids, which israel consumer email list surveyed 20,000 Internet users aged 8 to 15 across 18 regions.

So, let's get to the heart of the matter.

Key Targeting Issues Today
In a crowded online space, creating advertising that will cut through the noise, be seen and understood by your target audience, and generate revenue is no easy task.

If you don't know exactly who your target audience is, what channels they use, and what motivates them to buy, you're throwing money away.

It's a very expensive risk - research shows that nearly half of digital advertising spend is wasted.

For brands and agencies working together, inconsistent data or outdated sources equal inaccurate targeting.