Client had an up-to-date website with various
Posted: Mon Jan 27, 2025 6:00 am
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In this example, the landing pages (cases and individual product pages).
First, we collected a pool of channels for displaying ads in Telegram, and it was decided that we would broadcast successful cases to one target audience and suggest going to the website, and to a more warmed-up audience - to the product jamaica consumer email list or service page, where the application form is located. By the way, on an audience similar to the second one, you can also test the use of a chat bot, which allows not only to collect contacts, but also to warm up users before making a purchase and retain them after it.
Next, an analysis of behavioral factors was conducted: if the site visitor had not yet left a request, then a segment was collected in the metrics for microconversions (viewed landing pages, were on the site longer than N time, scrolled a certain % of the screen), for each such segment an ad was prepared in Yandex Direct, and it was caught up with retargeting in CTR.
By the way, after advertising cases in channels to promote specific products/services, you can launch targeting on the audience of these channels: advertisements will be shown to subscribers of the selected channels in any available channels to which these users are subscribed.
Image from the author's archive
In this example, the landing pages (cases and individual product pages).
First, we collected a pool of channels for displaying ads in Telegram, and it was decided that we would broadcast successful cases to one target audience and suggest going to the website, and to a more warmed-up audience - to the product jamaica consumer email list or service page, where the application form is located. By the way, on an audience similar to the second one, you can also test the use of a chat bot, which allows not only to collect contacts, but also to warm up users before making a purchase and retain them after it.
Next, an analysis of behavioral factors was conducted: if the site visitor had not yet left a request, then a segment was collected in the metrics for microconversions (viewed landing pages, were on the site longer than N time, scrolled a certain % of the screen), for each such segment an ad was prepared in Yandex Direct, and it was caught up with retargeting in CTR.
By the way, after advertising cases in channels to promote specific products/services, you can launch targeting on the audience of these channels: advertisements will be shown to subscribers of the selected channels in any available channels to which these users are subscribed.