What Are Marketing Drivers And Why Do I Need Them?
Posted: Sun Dec 22, 2024 8:29 am
The underlying forces that drive you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to share with DSPs like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this post, we'll break down everything you need to know and more.
What Are Marketing Drivers And Why Do I Need Them?
This is the summary…
For artists, marketing drivers are what will help you and your release stand out from the thousands of others our partners receive every day. With these unique details, our team can help indian email list your music get noticed by industry tastemakers. The more details you provide us, the more likely you are to catch the eyes and ears of the people who can put you on playlists, feature you, and more.
To help you, some examples are:
Music Videos
Number of followers and engagement rate on social media
Third-party Spotify playlists
Playlists and music previously featured on DSPs
Promotion to be used for the launch
Media releases and general press coverage
Radio campaigns or plays through direct relationships with DJs and other DJ endorsements
Tour dates and other items of interest: “shared stages with,” featured festival appearances, etc.
Chart position ie. iTunes, Billboard, etc.
Brand and media partnerships
Other marketing campaigns: wildposting, print, etc.
Pre-save and pre-sale campaign data (iTunes, Spotify, Bandcamp, etc.)
Synchronization and licensing information
Other points of interest for the artist's development: manager, booking agent, television and film appearances, etc.
What Are Marketing Drivers And Why Do I Need Them?
This is the summary…
For artists, marketing drivers are what will help you and your release stand out from the thousands of others our partners receive every day. With these unique details, our team can help indian email list your music get noticed by industry tastemakers. The more details you provide us, the more likely you are to catch the eyes and ears of the people who can put you on playlists, feature you, and more.
To help you, some examples are:
Music Videos
Number of followers and engagement rate on social media
Third-party Spotify playlists
Playlists and music previously featured on DSPs
Promotion to be used for the launch
Media releases and general press coverage
Radio campaigns or plays through direct relationships with DJs and other DJ endorsements
Tour dates and other items of interest: “shared stages with,” featured festival appearances, etc.
Chart position ie. iTunes, Billboard, etc.
Brand and media partnerships
Other marketing campaigns: wildposting, print, etc.
Pre-save and pre-sale campaign data (iTunes, Spotify, Bandcamp, etc.)
Synchronization and licensing information
Other points of interest for the artist's development: manager, booking agent, television and film appearances, etc.