Who is media advertising suitable for?

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As practice shows, media advertising is a solution suitable for:

large businesses aimed at increasing recognition (manufacturing, IT integrators, large distributors);
companies that have exhausted the possibilities japan consumer email list of performance advertising, but who want to scale even more. For example, enter new markets, increase the volume of repeat sales;
companies with a long transaction cycle and a high product/service check, when you need to tell about yourself, gain trust, and be on everyone’s lips during the decision-making period to purchase.
How to get relevant traffic from such advertising
In order for the traffic received from media advertising to be targeted and of high quality, such advertising must be:

complex : the launch of media advertising should be carried out together with other events to attract the audience, that is, outreach, warm-up, lead-generating activities. For example, through a promo video, you can tell more about the brand, show cases to those who watched 75% of the video, and make an offer in a search engine or social networks to those who read 90% of the case page.

For example, in one of our cases, a construction materials manufacturer selling goods through dealers wanted to increase brand awareness during the off-season and the number of applications by 10% compared to last year.

As a result of launching cascade retargeting using the audience that saw media advertising and expanding targeting, the Client received a +76% increase in coverage in the off-season compared to last year at +/- the same cost, a +36% increase in searches for branded queries from those who saw media advertising, and a +67% increase in the number of conversions from the site.