Case:
How to use context to attract clients for a service costing more than 300 thousand rubles.
retargeting , including mutual retargeting, between your own landings with different products. When you have several directions and groups of goods that you offer to similar segments of the target audience, you can arrange mutual retargeting: users who visited one page but did not submit an application, “switch” to other pages. Such mechanics, as our experience shows, increase the number of leads by 25% while reducing their cost by 30%;
narrow keywords . It is worth using keys that correspond specifically to the B2B direction in order to target your target audience, for example, adding prefix words “wholesale/from the manufacturer”;
using lead magnets, “tricks” for the audience as a landing page , helping to collect a subscriber base and at the same time increasing trust and jordan consumer email list creating a positive opinion of the company among the audience;
warm-up tools and retargeting , as well as targeting thematic exhibitions, including with a Wi-Fi radar, collecting IP addresses of visitors' devices at the event with its help and targeting them through Yandex Audience.
When the decision maker and the person looking for the product are different people , take into account the difference in motivation when searching for a contractor or supplier.