The service for assessing key indicators of regional development
Posted: Mon Jan 27, 2025 6:08 am
MegaFon's analytical data formed the basis for the development of the transport and tourism infrastructure of the Murmansk region. Having analyzed the movement of residents and guests of the region using the digital solutions "Digital Tourism" and "Urban Environment Analytics", the regional government decided to create a new tourism cluster and road modernization projects.
— "Urban Environment Analytics" — chile cell phone number list helped in studying daily migration flows of residents from one district to another. Based on this data, an objective picture of the city's needs was formed, which helped to draw up a program for optimizing the region's transport infrastructure facilities.
"Thanks to the use of digital technologies, our life becomes more comfortable and safe, and resources are spent more wisely and economically. Modern big data processing technologies allow us to make effective decisions both in business and in regional management. Based on them, companies create new products, improve the quality of services offered, increase profits and reduce costs. Regional authorities develop the hospitality industry, attracting new tourists, and improve transport and social infrastructure. We have been implementing such projects since 2020, and our portfolio already includes several dozen. The capabilities of our analytical services are constantly expanding, and we are pleased that our solutions are now successfully used in the Murmansk region, helping to make the urban environment convenient and accessible to everyone," says Natalya Taldykina, Director of Corporate Business Development at MegaFon.
Based on the Digital Tourism service, an assessment of tourist flows in the region was made, a traveler's portrait and behavioral profile were compiled, and the most popular locations were identified. Thanks to the data obtained, a decision was made to develop a new tourist cluster on the coast of the Barents Sea near the Malaya Volokovaya Bay and Cape Lisiy - "Valla Tunturi". Comfortable tourist infrastructure will make the natural park an attractive place for tourists from all over the world who want to relax away from civilization and admire the sunrises and sunsets.
"Based on big data, we were able to create a target portrait of our tourist and constantly update it. For example, this year, almost 60% of the flow are travelers from St. Petersburg and the Leningrad Region, Moscow and the Moscow Region, Karelia and the Krasnodar Region. Moreover, a quarter of them are 25-34 years old. Traditionally, the Murmansk Region is considered a place of attraction on the map of Russian ski resorts, in addition, we are now actively developing Arctic and mountain tourism, sport fishing, hiking and cycling. Based on information about the location of attraction points, you can understand where it is necessary to build new hotels, equipment rental points and catering. Also, knowing the routes of tourists, you can improve navigation in the area, as well as organize visits to the territory of natural monuments and reserves," said Andrei Chibis, Governor of the Murmansk Region.
— "Urban Environment Analytics" — chile cell phone number list helped in studying daily migration flows of residents from one district to another. Based on this data, an objective picture of the city's needs was formed, which helped to draw up a program for optimizing the region's transport infrastructure facilities.
"Thanks to the use of digital technologies, our life becomes more comfortable and safe, and resources are spent more wisely and economically. Modern big data processing technologies allow us to make effective decisions both in business and in regional management. Based on them, companies create new products, improve the quality of services offered, increase profits and reduce costs. Regional authorities develop the hospitality industry, attracting new tourists, and improve transport and social infrastructure. We have been implementing such projects since 2020, and our portfolio already includes several dozen. The capabilities of our analytical services are constantly expanding, and we are pleased that our solutions are now successfully used in the Murmansk region, helping to make the urban environment convenient and accessible to everyone," says Natalya Taldykina, Director of Corporate Business Development at MegaFon.
Based on the Digital Tourism service, an assessment of tourist flows in the region was made, a traveler's portrait and behavioral profile were compiled, and the most popular locations were identified. Thanks to the data obtained, a decision was made to develop a new tourist cluster on the coast of the Barents Sea near the Malaya Volokovaya Bay and Cape Lisiy - "Valla Tunturi". Comfortable tourist infrastructure will make the natural park an attractive place for tourists from all over the world who want to relax away from civilization and admire the sunrises and sunsets.
"Based on big data, we were able to create a target portrait of our tourist and constantly update it. For example, this year, almost 60% of the flow are travelers from St. Petersburg and the Leningrad Region, Moscow and the Moscow Region, Karelia and the Krasnodar Region. Moreover, a quarter of them are 25-34 years old. Traditionally, the Murmansk Region is considered a place of attraction on the map of Russian ski resorts, in addition, we are now actively developing Arctic and mountain tourism, sport fishing, hiking and cycling. Based on information about the location of attraction points, you can understand where it is necessary to build new hotels, equipment rental points and catering. Also, knowing the routes of tourists, you can improve navigation in the area, as well as organize visits to the territory of natural monuments and reserves," said Andrei Chibis, Governor of the Murmansk Region.