Intent, Volume, Trend, KD%, CPC, and Competitive Density Data for "CRM Software for Small Business"
So when selecting keywords, consider search volume in relation to your campaign goals and budget.
Relevance of keywords
The relevance of your ad to the keywords you're targeting influences your CPC.
It's not just about selecting relevant keywords, but also about making sure your ad text matches the search intent of those keywords.
For example, if your ad is for eco-friendly office supplies, your ad text should specifically highlight aspects like "sustainable" or "eco-friendly" by targeting keywords like "sustainable office supplies."
Close alignment between your ad text and keyword intent can improve your ad performance. And it can lead to a more profitable campaign, as it improves the overall quality of your ads. Which can lead to lower CPCs.
Network Choice
You have two main options when advertising on Google: the Search Network and the Display Network .
Comparison between the Google Search Network and the Google Display Network
The average CPC on the Search Network is usually higher, but it's good for reaching people who are actively searching for what you offer . That's because your ads appear right where people are searching.
On the other hand, the Display Network (which also uses keywords to match ads with related sites) typically has lower costs per click.
This network typically has lower CPCs, partly because it's more about building awareness than immediate clicks.
Seasonality and market trends
Keyword costs can fluctuate depending on the time of year or current trends.
For example, keywords like “Christmas gifts” tend to malaysian numbers become more expensive during the holidays due to increased demand.
Businesses may bid more on these seasonal keywords to capture the most search interest, which drives up the cost.
Understanding these patterns is important for effective planning and budgeting, especially in industries affected by seasonal trends or specific events.
Linking strategy
Google offers two approaches to setting bids for your ads: automated and manual bidding. And this can affect the cost of your keywords.
Bidding section in Google Ads
Automated bidding (where Google sets the bids for you) can be more expensive, especially in competitive markets where optimal bid amounts are constantly changing. However, it saves you time by automatically adjusting bids to maximize your ad's performance.
Manual bidding, on the other hand, allows you to directly control your bids. It requires more attention and adjustments, but can be more cost-effective as it allows you to set limits based on your budget and campaign goals.
Professional advice
For beginners, starting out with manual bidding in Google Ads is often more practical. It gives you direct control over your ad spend. This hands-on approach helps you learn how bidding impacts your ad performance. Once you're comfortable with Google Ads, consider switching to automated bidding to gain efficiencies and potentially improve ad results.