We are clear: we must start now so that the change affects the company as little as possible. Advertisers must build their own data ecosystems to be able to capture and exploit them on their own, without depending on third parties.
In the near future, there will be many different solutions and technologies on the market as an alternative to cookies. Many providers are already working on this. In addition to trying them all, we recommend starting to create your own systems and having custody of the data .
To extract information from users, many brands saudi-arabia phone number data are starting to create experiences in which the user receives some benefit in exchange for their data (Zero Party Data) or for registering on the site. We can offer them content, contests, training… but it is important that the exchange makes sense.
For example, some digital newspapers ask users to register in order to view certain news. In this way, they are able to gather information about the reader and, by analysing their activity, they can offer them content or advertisements tailored to their interests.
What do we propose at WAM?
We know that many advertisers suffer from a lack of information when accessing their data and history, since it does not belong to them and is in the hands of third parties. This situation will be aggravated when we say goodbye to cookies.
For this reason, our mission is to turn clients into data owners by providing them with the tools, platforms and strategies necessary to do so. In this way, they will also be able to access all the information at any time and know what is happening in each campaign.
To do this, we rely on professionals with extensive experience in the sector who have experienced many changes over time, who know the ecosystem and, above all, the intrinsic needs of advertisers.
If you want to know more, please contact us .