What should you use?
Posted: Mon Jan 27, 2025 6:46 am
Presenter : What data do you most often have to operate with - web analytics data, client CRM, 1C?
Andrey : It all depends on the task. If it is only an assessment of an advertising campaign, then data on the advertising campaign and sales from it are needed. If it is an entry into a new market, then data on the market in question is needed. For example, a company has an established business in Moscow and wants to enter a new (nearest) macedonia consumer email list market in St. Petersburg, but the analyst found out that it is more profitable to enter the Novosibirsk market.
Presenter : It turns out that the data obtained from 1C on shipments and sales, data from the customer base on orders, and web analytics data are not some unique set of data, but the norm?
Andrey : Yes, this is normal.
Presenter : Many companies still don’t understand this and wonder why they need to provide this data to analysts and internet marketers.
Andrey : To understand the difference between online and offline buyers, you need to look at what offline buyers you currently have and how they buy. Perhaps you can move them online or offer something that is popular online, but offline simply doesn’t know anything about it.
Andrey : It all depends on the task. If it is only an assessment of an advertising campaign, then data on the advertising campaign and sales from it are needed. If it is an entry into a new market, then data on the market in question is needed. For example, a company has an established business in Moscow and wants to enter a new (nearest) macedonia consumer email list market in St. Petersburg, but the analyst found out that it is more profitable to enter the Novosibirsk market.
Presenter : It turns out that the data obtained from 1C on shipments and sales, data from the customer base on orders, and web analytics data are not some unique set of data, but the norm?
Andrey : Yes, this is normal.
Presenter : Many companies still don’t understand this and wonder why they need to provide this data to analysts and internet marketers.
Andrey : To understand the difference between online and offline buyers, you need to look at what offline buyers you currently have and how they buy. Perhaps you can move them online or offer something that is popular online, but offline simply doesn’t know anything about it.