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At the same time, the background of such a book cannot but rely on the main achievements of psychology and its communicative directions of recent years. Using these achievements, Damir also provides references to the best works on these topics in his book.
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, Damir spoke about the beginning of his malta consumer email list work in the Internet industry. About the first wave of social networks that appeared in the early 2000s in the West, such as Reddit, Digg , MySpace , and the like, about the growth of this phenomenon. "It was obvious that this is an excellent environment for marketing, for promotion, for sales," says Damir. "I really wanted to implement all this in Russia. But the problem was that there were no social networks in Russia at that time. And when Odnoklassniki opened in 2006, and then VKontakte, I realized that I had to act," explains Damir.