Mobile Marketing for Businesses – 5 Essential Tools
Posted: Mon Jan 27, 2025 7:10 am
Statistics on mobile marketing in a company’s strategy seem to change every week. But two of the most recent ones stand out: The first, from SteamFeed, includes important information for the North American market and says that 37% of internet usage occurs on mobile devices . The second and most interesting study was sponsored by Google, revealing that 67% of smartphone users in their survey said they are “ more likely to buy from a mobile-friendly website .” [This behavior is already repeated in Brazil, although still on a smaller scale]
With these indicators, we can say that mobile technology is here to stay and we can no longer ignore its rapid growth. Therefore, we have selected some tools that are important when thinking about mobile technology applied to your company's Marketing strategy .
#1 – Responsive Design
Responsive design is not necessarily a tool, but egypt number dataset a website or blog with this feature makes it easier for users to read and view content when accessing it via mobile devices , making it flexible and dynamic . The website or blog will respond according to the access device , be it a desktop , smartphone or tablet . You've probably seen some excellent examples of responsive design and haven't realized why the goal is exactly that: to make the experience satisfying in the most natural and simple way possible.
Another good example of responsive design is the website wellsfargo.com, which has several levels of navigation, some special offers and images that are ideally sized for desktops. On mobile devices, the layout of the content changes, as the user's intention when accessing the site via mobile is usually to search for a nearby ATM or check account details. This makes access and user experience easier.
It is important to keep responsive design principles in mind whenever possible so that content is always available to the user, wherever they access it from. Facebook apps , email marketing , downloadable coupons or even videos should be made as user-friendly as possible for different devices and the only way to know if the content is flexible and adapted to mobile devices is through testing.
“With the government forecasting that more than 50% of the telephone market in 2014 will be made up of smartphones, the use of the Internet will consequently increase through these devices and the share of searches on the Internet will really make sites that have a mobile version have a stronger online reputation than their competitors in the same segment and Google will also give more relevance to these sites in its searches.”
#2 – QR Codes
Creating a QR Code to work on a company's Mobile Marketing is a widely used action, as it offers many advantages , especially for the user. The QR Code's function is to facilitate the dissemination of information about the company, as well as to collect user data. It also makes it easier for the company to manage this data. Through QR Codes, users can receive coupons , announcements of special events, newsletters , etc.
QR Codes work like “calls to action” inserted into websites or blogs, except they can be placed anywhere in the real world, which makes the user experience even more integrated. Giving your website visitors the opportunity to access your website offline is a smart move that ends up winning over other people, as it creates a new channel of communication between the company and the customer.
The cool thing about QR Codes is that they can be placed almost anywhere and take people anywhere online. For example, a restaurant could place a QR Code on a coaster or napkin and that could redirect the user to a Facebook contest or a discount coupon. The possibilities are endless. But remember: email signatures made with QR Codes are not recommended, as reading the image directly from a computer screen by a mobile device may suffer some kind of alteration or even not work.
With these indicators, we can say that mobile technology is here to stay and we can no longer ignore its rapid growth. Therefore, we have selected some tools that are important when thinking about mobile technology applied to your company's Marketing strategy .
#1 – Responsive Design
Responsive design is not necessarily a tool, but egypt number dataset a website or blog with this feature makes it easier for users to read and view content when accessing it via mobile devices , making it flexible and dynamic . The website or blog will respond according to the access device , be it a desktop , smartphone or tablet . You've probably seen some excellent examples of responsive design and haven't realized why the goal is exactly that: to make the experience satisfying in the most natural and simple way possible.
Another good example of responsive design is the website wellsfargo.com, which has several levels of navigation, some special offers and images that are ideally sized for desktops. On mobile devices, the layout of the content changes, as the user's intention when accessing the site via mobile is usually to search for a nearby ATM or check account details. This makes access and user experience easier.
It is important to keep responsive design principles in mind whenever possible so that content is always available to the user, wherever they access it from. Facebook apps , email marketing , downloadable coupons or even videos should be made as user-friendly as possible for different devices and the only way to know if the content is flexible and adapted to mobile devices is through testing.
“With the government forecasting that more than 50% of the telephone market in 2014 will be made up of smartphones, the use of the Internet will consequently increase through these devices and the share of searches on the Internet will really make sites that have a mobile version have a stronger online reputation than their competitors in the same segment and Google will also give more relevance to these sites in its searches.”
#2 – QR Codes
Creating a QR Code to work on a company's Mobile Marketing is a widely used action, as it offers many advantages , especially for the user. The QR Code's function is to facilitate the dissemination of information about the company, as well as to collect user data. It also makes it easier for the company to manage this data. Through QR Codes, users can receive coupons , announcements of special events, newsletters , etc.
QR Codes work like “calls to action” inserted into websites or blogs, except they can be placed anywhere in the real world, which makes the user experience even more integrated. Giving your website visitors the opportunity to access your website offline is a smart move that ends up winning over other people, as it creates a new channel of communication between the company and the customer.
The cool thing about QR Codes is that they can be placed almost anywhere and take people anywhere online. For example, a restaurant could place a QR Code on a coaster or napkin and that could redirect the user to a Facebook contest or a discount coupon. The possibilities are endless. But remember: email signatures made with QR Codes are not recommended, as reading the image directly from a computer screen by a mobile device may suffer some kind of alteration or even not work.