Believe it or not: Generation Z cares about brand positioning
According to NielsenIQ , Generation Z (young people under 24) have little faith in advertising, but pay attention to brand positioning.
Interestingly, Generation Z:
very loyal to brands they once liked;
are advanced in using online stores and have panama consumer email list high expectations of user interaction;
note that discounts (33% of surveyed zoomers), as well as the information content of the web page of the product being purchased (22%) will help attract them to make purchases online;
remains open to new experiences: 30% want to try various new products;
and every fifth person (17%) likes to constantly buy new things;
It is interesting that for this generation, social networks, influencers and online advertising have little influence on the decision to purchase new products.
The key reason that motivates zoomers to buy new brands is the purchasing experience of friends and family.