B2B after-sales: Keys to customer loyalty

[muskanislam99]

Thinking that a sale to a client ends with the signature of the budget is a very common mistake in companies. At DRV Systems we think about and invest in after-sales services to continue with the development of the business from a commercial point of view.

We understand after-sales as the service that covers relationships with active and former customers, which allow companies to develop commercial strategies to improve sales results, but which at the same time serve and are designed to improve their experience with the products and services that the company provides.

In the previous paragraph we gave some hints about the types of after-sales service that can be applied when developing commercial actions, such as customer loyalty strategies and portfolio recovery actions, which are part of this type of commercial strategy, but are not the only ones. Below we detail these and others:

After-sales service to retain customers
Depending on many factors, including the type of business bosnia and herzegovina whatsapp data core business we have, our post-sale strategies to retain customers may be different. Retaining customers is essential for the future of the business, both in the short, medium and long term. We believe that we should always think of the end of a sale as an investment in the beginning of a new one, and to achieve this, we can start by carrying out all kinds of post-sale strategies.

Loyalty is one of the purposes of after-sales service. Basically, by building customer loyalty , we will achieve greater loyalty towards our brand, and this will have a direct impact on the continuous purchase of our products or services.

Techniques to retain customers
Guarantees : Providing a certain guarantee of services is not the same as a guarantee of a product, but in any case it is essential for a customer to feel more at ease with the business relationship. We can include different types of guarantees, mainly in services, ranging from reasonable minimum objectives to guarantees on deadlines, conversions, etc.
Technical support : This service is essential for a customer to understand how a product works and, above all, to resolve any technical problems. In this sense, at DRV Sistemas we offer a first-class CAU help desk service . This is one of the most effective after-sales services and one that greatly helps to improve customer satisfaction.
Incentives : The idea of ​​using incentives to reward customer loyalty is a highly effective strategy, and is not only applicable to B2C businesses, but is perfectly feasible for B2B.
Feedback and surveys : Finally, satisfaction surveys are essential to find out the customer's opinion on the purchasing process or the contracted service, and whether or not they are satisfied. Based on these results obtained, we can analyze customer feedback, identify patterns and define strategies with which to develop customer loyalty actions .
Infographic on the techniques available to retain customers
See more DRV | DRV

Video: B2B Customer Loyalty


Audio: How to build customer loyalty


Advantages and benefits of customer loyalty
Beyond improving a customer's experience, building loyalty has great benefits for a company. To begin with, it is important to note that building customer loyalty is much cheaper and faster than acquiring a new customer. The more loyal customers the company has, the more purchases it will generate and, therefore, the more income we will have. In addition, thanks to building loyalty we can promote cross-selling, that is, end up selling a product or service, and provide information and try to achieve the sale of other similar products or related services.

Customer loyalty is also essential to differentiate yourself from competitors, and at the same time to ensure word of mouth or word of mouth, with the high probability of increasing your customer network.