Using Audio Messages to Personalize Lead Outreach

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The Vatican also acquired its own transmitter for a radio with indisputable ethics, since it met the Catholic criteria of the "good word". Depriving oneself of such a means of broadcasting became unbearable, worse, an error for those whose function was to broadcast the biblical message. Especially since in Rome the general state of mind was one of wonder when listening to the radio. This is how a whole body of work came to frame the practice of radio journalism, and of information that became real time. Because the Vatican could not remain silent and inactive on what was now shaping knowledge of events. On rereading it, this set of doctrines and recommendations does not fail to evoke the questions posed today about the digital universe of information. And on this whole story, the book "The Media, Texts of the Churches" published by Centurion is a rare documentary collection.

Vatican recommendations for good radio

On April 6, 1926, in "La semaine religieuse de Paris", Cardinal gambling data south korea Dubois expressed for the first time the Church's concerns regarding wireless radio. It is "a marvelous invention", "an instrument of progress" he stated in the introduction.

But beware, continued the ecclesiastic, "this brilliant creation can equally serve good and evil. The centers from which the mysterious waves originate are at will, a hotbed of truth or error, of virtue or corruption, of moral relaxation or guilty pleasure..." And to recommend "scrupulous loyalty" for the designers of programs, and "attentive vigilance" for the listeners, going so far as to advise them to "protest" in the event of non-respect "of consciences, truth and virtue".

So it was necessary to issue a first salvo of directives to the faithful and priests. The years 1927 and 1928 saw the appearance of some texts of clarifications emanating from the Holy See. Instructions were given to the German church, to broadcast sacred music on the radio, but it was specified, if it did not "concern songs performed during the divine office itself". Otherwise, it was an "abuse...practiced without the consent of the Holy Office". Anxious to keep parishioners in person, as we like to say at the moment, the Vatican also affirmed as a form of battle of the audience: "We must never suggest the idea that hearing a radio can replace attendance at the divine service and suffice for Sunday obligations". Absolute firmness of the injunction.