Commercial consultancy to generate demand in B2B

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For any company, and even more so if its business model is based on B2B, demand generation is an important support and backing for the company's growth, mainly when it comes to generating B2B contacts with whom to carry out 1 to 1 presentations of its solutions, products or services.

Sometimes there are companies made up of a highly qualified team in technical matters, with profiles very oriented towards technical development, as well as the execution and start-up of services, and they have a certain lack in what refers to the commercial part, and that is why many of these companies choose to hire the services of commercial advisory services that can give them support and help in this area, without this implying the need to hire staff to create a commercial and sales team, which implies an economic effort that is difficult to assume in many cases.

A sales consultancy provides the experience, tools, knowledge and services to generate demand, without the need to create an in-house sales team.

What is a B2B commercial consultancy?
A B2B commercial consultancy is a business development consultancy cameroon whatsapp data that provides its clients with databases, tools, experience and the necessary knowledge to carry out commercial prospecting actions with the aim of generating demand, without having to invest in hiring salespeople or sales force personnel, and therefore assuming an investment that often becomes impossible.

The most common objective when hiring demand generation services through commercial consultancy is the generation of qualified leads or B2B contacts with interest or need for a product, solution or service, or in other words, arranging visits or DEMOs in 1-on-1 format, either through a video conference or through a face-to-face meeting.

Among the most common formats for contracting services such as demand generation , we find the following:

Commercial prospecting on behalf of : Commercial prospecting of a number of previously preselected companies, which also serves as a market study .
Dedication of an SDR sales executive : Hiring an external lead manager or inside sales person dedicated exclusively to the project. This modality usually also includes pre-sales support from the SDR sales executive himself .
Lead generation to CPL : Hiring a pool of leads, or business meetings, which are renewed every month, every 3 months or similar.
Advantages of a commercial consultancy to generate demand
Among the main advantages of having a commercial consultancy to generate demand , we find the following:

Generate new business opportunities in the short and medium term.
Reduce costs by avoiding direct hiring of personnel.
Improve the company's positioning in its target market.
Analyze new markets in which to open business.
Provide new B2B contacts to enrich the CRM.
In parallel, there are other benefits that the services of a commercial consultancy provide , however they are usually more related to each particular case, the company's objectives, the type of service or solution to be prospected, the timing, etc.