The solution helps test hypotheses that can be used to improve
Posted: Mon Jan 27, 2025 8:47 am
The Digital Tourism service allowed the Olenyok District administration to obtain data on incoming tourists, create their profiles and confirm a number of hypotheses related to the channels of arrival of tourists to the territory.
The platform, based on telecom south korea cell phone number list statistics, analyzes the real tourist flow: how many people came from where, what time of year, how much time they spent in a certain location. The service fully complies with the law on the protection of personal data, since it works only with aggregated data and is included in the register of Russian software.
infrastructure, for example, open additional tourist routes, select optimal communication channels with potential travelers.
"Based on "big data", we were able to create a target portrait of our tourist and constantly update it. For example, this year 85% of the flow are travelers from the Anabarsky District, Yakutsk and Mirninsky District, and 65% of them are men. Considering the time periods of visits - this is due to the hunting season, and during these periods we must strengthen control over the lands. Based on information about the location of attraction points, we can understand where it is necessary to build bases for hunters and tourist camps. In addition, knowing the routes of tourists, we can improve navigation in the area, as well as organize visits to the territory of traditional nature management of the indigenous peoples of the North of the Olenek National District," said Lena Ivanova, head of the Olenek District Administration.
"The service provides an anonymized report on the most visited places, the number of tourists, the purpose of their trip, what transport they use and where they stay. Using these statistics, businesses and government customers can make informed, effective decisions to develop high-quality tourist recreation areas and the hotel business. Information on the length of stay and the place from which tourists arrived will be useful to all parties and will help the region develop hospitality infrastructure and attract new travelers," said Maria Mamedova, Director of MegaFon in Yakutia.
MegaFon is one of the largest big data operators , covering 98 % of the economically active population of Russia. The company has accumulated vast experience in the practical application of big data since 2014. Today, the MegaFon platform is used in the Krasnodar Territory, which has made it possible to identify more than 400 new points of attraction and 400 new overnight stays, the most significant and potential for the tourist flow of the region. In 2022, the service was launched in the Primorsky Territory, digital solutions help to identify places frequently visited by guests of the region and improve them, which gives impetus to the development of tourism.
The platform, based on telecom south korea cell phone number list statistics, analyzes the real tourist flow: how many people came from where, what time of year, how much time they spent in a certain location. The service fully complies with the law on the protection of personal data, since it works only with aggregated data and is included in the register of Russian software.
infrastructure, for example, open additional tourist routes, select optimal communication channels with potential travelers.
"Based on "big data", we were able to create a target portrait of our tourist and constantly update it. For example, this year 85% of the flow are travelers from the Anabarsky District, Yakutsk and Mirninsky District, and 65% of them are men. Considering the time periods of visits - this is due to the hunting season, and during these periods we must strengthen control over the lands. Based on information about the location of attraction points, we can understand where it is necessary to build bases for hunters and tourist camps. In addition, knowing the routes of tourists, we can improve navigation in the area, as well as organize visits to the territory of traditional nature management of the indigenous peoples of the North of the Olenek National District," said Lena Ivanova, head of the Olenek District Administration.
"The service provides an anonymized report on the most visited places, the number of tourists, the purpose of their trip, what transport they use and where they stay. Using these statistics, businesses and government customers can make informed, effective decisions to develop high-quality tourist recreation areas and the hotel business. Information on the length of stay and the place from which tourists arrived will be useful to all parties and will help the region develop hospitality infrastructure and attract new travelers," said Maria Mamedova, Director of MegaFon in Yakutia.
MegaFon is one of the largest big data operators , covering 98 % of the economically active population of Russia. The company has accumulated vast experience in the practical application of big data since 2014. Today, the MegaFon platform is used in the Krasnodar Territory, which has made it possible to identify more than 400 new points of attraction and 400 new overnight stays, the most significant and potential for the tourist flow of the region. In 2022, the service was launched in the Primorsky Territory, digital solutions help to identify places frequently visited by guests of the region and improve them, which gives impetus to the development of tourism.