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Data Validation — Are Your Marketing Campaigns Reaching the Right Audience?

Posted: Mon Jan 27, 2025 9:08 am
by shukla7789
When structuring your marketing campaigns, it is extremely important to have the correct information about your audience. Data validation can help a lot with this, avoiding incorrect contacts that would not generate future conversions.

A marketing campaign is not cheap for a company, which is why it is crucial to get it right when it comes to advertising and sales to avoid losses. Check out this article for some details on how good data contributes to this stage!

The importance of making the right contact for a lithuania number dataset campaign
One of the main points of a good campaign is, of course, getting the audience right when carrying out the actions. Whether it's an email marketing campaign, an instant message or a phone call, making the wrong contact can cause major problems for the company.

Imagine that, when structuring your entire marketing action, hiring contact centers or temporary people for the sales area, for example, during working days you realize that part of your database has incorrect information.

It is impossible to contact a phone number that only has seven digits, for example, or not knowing whether an email is .com or .com.br, among other problems. The best way to avoid this situation is to mitigate errors from the initial registration.

Data validation is a great ally, as it offers the option of verifying, in real time, the veracity and the relationship between the data being recorded and that recorded in a third-party people information database .

Data validation to support marketing strategies
This feature works like this: suppose you are carrying out a prospecting action. The data obtained now will be of great value in the future, right? Therefore, any error involving them could cause damage and losses in your next strategies, even in the after-sales period !

Data validation, when finding a clear typing error, for example, or data that is not correct, notifies the system operator and, if necessary, can even auto-complete the information with missing digits or details.

This solution helps to reduce not only service time, but also the risk of errors and the capture of incomplete or incorrect data, thus facilitating the success of the next actions to be carried out.

Did you like it? Find out more on the Target Data website and check out other articles on our blog !