Targeted leads: Examples and target lead generation
Posted: Mon Jan 27, 2025 9:08 am
Each company has a target customer model or profile, and the commercial and marketing strategies must be in line with achieving objectives for this target customer .
We are not going to talk about how to make a target lead profile , but we will try to give an example that will help us not to make mistakes when defining the targeted leads for our company or business, and we are not referring to establishing the location, the volume of employees, the turnover or the sector of activity as parameters, but we will go a step further and we will ask a question that is rarely asked.
The targeted lead is just as important as the fact that our company profile fits the supplier target of our target client.
Lead target example
Let's give an example of how to define the china whatsapp data targeted lead incorrectly : A company that is dedicated to the development of custom software, which currently has between 8 and 12 employees, with a turnover of between 1 and 3 million Euros, defines a target lead as companies, from any sector, as long as they have a turnover of more than 1,000 million Euros. This can be a clear example of "Dying of success", for one or more of the following reasons:
Capacity: Not having the capacity (economic or technical) to meet the demand of a company of that size.
Pareto's Law: We have forgotten about 80/20.
Experience: We may lack experience in that particular sector, as anyone would have been fine with us.
Etc
Perhaps because we have poorly defined a targeted lead , we are unable to grow or evolve, and we end up banging our heads against the wall because we do not understand the reason why banking companies, insurance companies, large construction companies or large energy companies do not ask us for a quote... Perhaps they should not do so.
Targeted lead generation
If we have a well-defined target customer profile, and our profile as a supplier fits the supplier target of our target customer, we can now address target lead generation campaigns or actions .
We establish 2 different formats for target lead generation , which, thanks to Smarketing or Sales Marketing services to synchronize and combine sales and marketing, can be grouped under 2 pillars:
SDR sales services : Based on commercial strategies of direct contact with prospects and target leads for commercial presentation and pre-sale support.
ABM marketing services : Basing strategies on highly personalized content to provide the target lead with a familiar, close message that improves conversion.
Within each of these 2 pillars or main formats of targeted lead generation, strategies or action plans will have to be developed in accordance with the objectives, the lead target , as well as the execution timing.
We are not going to talk about how to make a target lead profile , but we will try to give an example that will help us not to make mistakes when defining the targeted leads for our company or business, and we are not referring to establishing the location, the volume of employees, the turnover or the sector of activity as parameters, but we will go a step further and we will ask a question that is rarely asked.
The targeted lead is just as important as the fact that our company profile fits the supplier target of our target client.
Lead target example
Let's give an example of how to define the china whatsapp data targeted lead incorrectly : A company that is dedicated to the development of custom software, which currently has between 8 and 12 employees, with a turnover of between 1 and 3 million Euros, defines a target lead as companies, from any sector, as long as they have a turnover of more than 1,000 million Euros. This can be a clear example of "Dying of success", for one or more of the following reasons:
Capacity: Not having the capacity (economic or technical) to meet the demand of a company of that size.
Pareto's Law: We have forgotten about 80/20.
Experience: We may lack experience in that particular sector, as anyone would have been fine with us.
Etc
Perhaps because we have poorly defined a targeted lead , we are unable to grow or evolve, and we end up banging our heads against the wall because we do not understand the reason why banking companies, insurance companies, large construction companies or large energy companies do not ask us for a quote... Perhaps they should not do so.
Targeted lead generation
If we have a well-defined target customer profile, and our profile as a supplier fits the supplier target of our target customer, we can now address target lead generation campaigns or actions .
We establish 2 different formats for target lead generation , which, thanks to Smarketing or Sales Marketing services to synchronize and combine sales and marketing, can be grouped under 2 pillars:
SDR sales services : Based on commercial strategies of direct contact with prospects and target leads for commercial presentation and pre-sale support.
ABM marketing services : Basing strategies on highly personalized content to provide the target lead with a familiar, close message that improves conversion.
Within each of these 2 pillars or main formats of targeted lead generation, strategies or action plans will have to be developed in accordance with the objectives, the lead target , as well as the execution timing.