Working with clients on the third rung of the Hunt ladder

[subornaakter20]

If the information was more informative before this, then at the third stage the user faces a practical choice of possible solutions. Marketers should focus on the cost of the product, its advantages and positive results.

We focus on the design of the site, improve its usability. The specialists have formed recommendations on this matter:

The price of the product/service is business opportunity seekers email list displayed in a visible place.

The characteristics and parameters are described in detail.

The company's policies and other conditions are spelled out in detail.

The third stage tools are SEO promotion, contextual and targeted advertising.

Search engine promotion of a website for commercial queries

A person with a specific problem is looking for help on the Internet. Therefore, companies should pay attention to website promotion in search engines such as Google and Yandex. The audience at the third stage is interested in specific data about goods or services with prices in order to form a list of all possible options. However, no direct purchase occurs.

SEO promotion will help the site to improve its position in search results, but for this the resource must meet the requirements of search robots.

Contextual and targeted advertising
The return on contextual advertising will be visible faster, since its settings allow you to show ads to users more often.

Users have long known that when issuing a request, in addition to organic search, there is also a context display, which occupies the first and last lines on the page. Statistics prove that the CTR in this case is significantly higher.

Moreover, when placing a contextual ad, the webmaster can indicate the benefits, prices and discounts of the advertised product.

Another type of online advertising is targeted. Its impact is visible on social media platforms and partner web resources. Customization methods allow you to search for a target audience that is more likely to be interested in your activities.

The steps described above bring the user closer to making a purchase and the company closer to getting a new satisfied customer.