Organizational forms of the commercial department
Posted: Mon Jan 27, 2025 9:11 am
However, the responsibilities of the commercial department are not limited to this list. The employees of this division are responsible for individual areas that are of great importance for achieving good results in the enterprise:
Supervision of the activities of all warehouses, including storage areas for raw materials, material resources and finished product stocks.
Control over the rational use of various types of transport available to the company, its most effective use in loading and unloading operations, delivery of raw materials to the production site and finished products to the storage site. The responsibilities of the commercial department also include providing the enterprise's divisions with all types of devices and mechanisms designed to improve work efficiency.
Development of measures aimed at the rational use of production by-products and waste.
Maintaining all types of reporting, preparing financial and cost estimates.
Submission of reports to the company's management on financial activities, material and technical supply of production.
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Alexander Kuleshov
General Director of Sales Generator LLC
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Successful implementation of the functions and tasks assigned to this division is possible by creating various types of structures based on the specifics of the business and the scale of the company. Another condition for choosing the organizational form of the commercial department is the distribution policy, that is, those marketing tools that are a priority for the enterprise when promoting its products to the end consumer.
The most common commercial departments are those formed according to the following principles:
Geographical.
In each region of presence, a branch is created or a single representative of the company operates to work on organizing sales.
Grocery.
Several groups within a division are engaged in promoting their product in the same markets. Their work is based on internal competition, the struggle for higher sales results.
Client.
The commercial department is divided into teams focused on working with different groups of clients. As a rule, we are talking about departments for servicing retail and corporate consumers, but the structure can be more complex if the specifics of the business require it.
Functions and tasks of the commercial department
Functional.
The sales department staff is divided into several groups, each of which is engaged in its own stage of sales:
defining the target audience and forming a client base;
product presentation and trial sale;
ongoing cooperation and service, offering additional products and services.
Many companies find it useful to separate specialists who focus on working with the customer base and direct sales, and employees who are tasked with organizing service for the company's loyal consumers and ensuring additional sales.
Supervision of the activities of all warehouses, including storage areas for raw materials, material resources and finished product stocks.
Control over the rational use of various types of transport available to the company, its most effective use in loading and unloading operations, delivery of raw materials to the production site and finished products to the storage site. The responsibilities of the commercial department also include providing the enterprise's divisions with all types of devices and mechanisms designed to improve work efficiency.
Development of measures aimed at the rational use of production by-products and waste.
Maintaining all types of reporting, preparing financial and cost estimates.
Submission of reports to the company's management on financial activities, material and technical supply of production.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and buy a motorcycle owner mailing list templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153390
Successful implementation of the functions and tasks assigned to this division is possible by creating various types of structures based on the specifics of the business and the scale of the company. Another condition for choosing the organizational form of the commercial department is the distribution policy, that is, those marketing tools that are a priority for the enterprise when promoting its products to the end consumer.
The most common commercial departments are those formed according to the following principles:
Geographical.
In each region of presence, a branch is created or a single representative of the company operates to work on organizing sales.
Grocery.
Several groups within a division are engaged in promoting their product in the same markets. Their work is based on internal competition, the struggle for higher sales results.
Client.
The commercial department is divided into teams focused on working with different groups of clients. As a rule, we are talking about departments for servicing retail and corporate consumers, but the structure can be more complex if the specifics of the business require it.
Functions and tasks of the commercial department
Functional.
The sales department staff is divided into several groups, each of which is engaged in its own stage of sales:
defining the target audience and forming a client base;
product presentation and trial sale;
ongoing cooperation and service, offering additional products and services.
Many companies find it useful to separate specialists who focus on working with the customer base and direct sales, and employees who are tasked with organizing service for the company's loyal consumers and ensuring additional sales.