Approaches to Developing a Corporate Sales Book

[subornaakter20]

Creating a corporate sales book requires serious efforts, painstaking teamwork and an informal approach from the company's management and employees. It is not surprising that many managers ask themselves: "What is the purpose of a corporate sales book?"

Thanks to this document, the adaptation process for new employees is easy, they quickly understand the sales system used in the company and join in active work.

The head of the department gets the opportunity to delegate some of his responsibilities for training managers to the KKP, which details all the internal requirements and rules of the company.

Here, the successful discoveries of talented buy weight loss leads sales department employees are carefully preserved, allowing to increase the efficiency of the entire team. The best methods of influencing the opinion of clients, convincing arguments when working with objections become the property of all managers.

The methodological support that KKP provides even to inexperienced employees helps maintain sales at a high level, and therefore bring money to the company.

Is it possible to do without a corporate sales book? Perhaps it is, but under several conditions: your salespeople are absolute professionals, you are convinced that none of them will ever change your company, and you are not going to hire new managers. A fantastic situation, isn't it?


Each business has its own characteristics, so the KKP cannot be universal, uniform for all companies. This is a purely individual document based on a deep understanding of the specifics of the activities of a particular organization. Therefore, to create it, you will have to choose one of three options:

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Write it yourself. The company's managers are involved in creating the sales book, it includes their ideas and developments.

The disadvantage of this method of creating a CCP is the significant labor costs: a lot of employees' working time is spent on activities that are not part of their main responsibilities.

3 Approaches to Developing a Corporate Sales Book

On the other hand, direct participation of staff in writing the sales book guarantees their loyal attitude towards this document.

Order from a company specializing in the creation of cash registers.

At the same time, you should be prepared for the authors of the book to be insufficiently immersed in the specifics of your company's activities. As a result, there will be a formal approach to writing, the presence of template scripts and techniques, and a corresponding negative attitude towards this document on the part of sales managers.

The only advantage of this method is that the organization receives a ready-made corporate sales book without spending its own labor resources.

A combined option, when company employees are involved in working on the CCP, but they are supervised by an invited consultant who is well versed in the principles of its creation.

The specialist receives all the necessary information from sales managers, which he summarizes, structures and presents in the form of a ready-to-use document.