Today, Instagram has become a priority platform for marketing strategies. Instagram is expected to surpass Facebook in terms of users by the end of 2020.
Instagram accounts with a significant number of followers are called Influencers, but it is not necessary to have tens of millions of followers to be an interesting asset for brands.
The so-called micro-influencers canada phone number list are a good example of this. We tell you all about these “users” who may hold the key to the success of your Digital Marketing strategy.
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What are micro-influencers?
There is no firm definition of what a micro-influencer is, especially regarding their data and characteristics.
For most industry experts, a micro-influencer is a user who has a number of followers between 2,000-10,000 on a specific social media channel , dedicated to a specific topic or market.
However, for others, a micro-influencer can be defined as those users who have between 1,000 and 10,000 followers, as long as they work on a specialized topic or maintain a certain thematic homogeneity.
Well, you might be thinking: “if I try hard, I can become a micro-influencer…” In terms of user volume, it is possible, but what is really important about this figure is the capacity for engagement and participation rate that these accounts have.
Differences between influencers, microinfluencers and celebrities
As we have mentioned before, the number of followers is one of the factors to identify one type of influencer or another.
So, we can find three profiles: the micro-influencer, the influencer and the so-called celebrities… What are the differences?