Marketing as a service: what it is, how and why it works

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The name ' As a Service ' has been used and popularised for some years now, and if we are not mistaken, it was first used in relation to software, creating the now well-known 'Software as a Service', also known as 'SaaS'. What we have seen is that this name has been applied to other sectors, services, products, etc. because we can easily describe these and, at the same time, try to give a more commercial or marketing touch to the service or solution we want to highlight.

Today we are going to focus on explaining what it is, how it works, what it is used for and the modalities of working and developing marketing as a service , or in other words and taking into account the main term that accompanies us today, Marketing as a Service .

What is Marketing as a Service
Marketing as a Service transforms different marketing techniques into modules or different parts within a service. In this way, marketing services can be contracted in a packaged manner.

Marketing as a Service Techniques
It is very common for companies that already have a marketing cyprus whatsapp data team to be carrying out specific actions or campaigns, using one means or another for this purpose, however it is also common for these same companies not to be able to cover all the possibilities or techniques that marketing encompasses, and this may be the main reason why the term Marketing as a Service was born , thus providing these companies with a way to cover all the possibilities, means, channels and existing marketing techniques in order to subsequently analyse results thanks to Data Sourcing , and prioritise those that work best according to segmentations and timings.

Among the different modules that make up Marketing as a Service , we can mention:

B2B inbound marketing : Also known as digital marketing or online marketing. Let's cast the line and see what we can catch.
SEO for B2B : Improve positioning, increase visibility and generate organic traffic (the type that guarantees the best conversion)
B2B SEM and Display Ads : Provides multiple ways to achieve guaranteed positioning and, by choosing the right strategy, a lot can be achieved.
B2B Social Media : Mainly focused on creating a strong brand image through evangelizing and specialized profiles according to solutions or services.
Outbound sales B2B : Let's go hunting, there's our prey.
B2B Telemarketing : Direct contact with potential clients or targeted leads, commercial prospecting and short-term demand generation.
Commercial SDR Executives : Exclusive dedication to identifying, connecting, prospecting and generating business opportunities intelligently, humanizing leads and opportunities.
ABM marketing : After correct segmentation, it is time to personalize the message and send it to the right person, in the way that guarantees the greatest penetration. This will have a direct impact on the conversion rate.
Benefits and advantages of Marketing as a Service
Among the great benefits of Marketing as a Service , in addition to the obvious ones of being able to package different techniques, using and developing each one independently according to the interests or needs of each client, is, in our case, that we optimize and further enhance the pillars on which we build our strategies for B2B business development :

Specialization: both of resources and tools and, therefore, of everything that impacts the strategy in general.
Segmentation: To answer who, how, when, why and what for of each tactic or action.
Personalization: Personalization undoubtedly guarantees a higher conversion rate in the short term, which is what every company seeks.
In other words... in order to "not put all our eggs in one basket", at DRV Sistemas we are committed to synchronizing commercial strategies with marketing techniques to satisfy the demand generation needs of our clients, and by building the strategies based on the 3 pillars we have just mentioned, is how we achieve their satisfaction.

Analytics in Marketing as a Service
Insisting on a detail that we discussed at the beginning of this post, it is important to analyze the results of each of the actions or services, modules in this case, that Marketing as a Service encompasses , because what is working optimally right now can, and surely will, stop working during the next quarter.

Analyzing what works, when, towards what type of target, etc. is possible thanks to Data Driven marketing , one of our value-added services for our clients.