This led to the hypothesis that they
Posted: Sun Dec 22, 2024 8:38 am
Were cannibalizing content, in addition to generating a significant amount of unnecessary URLs to be crawled by search engines. What has been done to increase this company’s organic traffic results? The first step was to download a list of all types of properties that the client had and attach the phrase “for sale in California” to it, thus assigning a state to the queries as a way of facilitating the listing process. As a result, the search list looked like this: California houses for sale; California properties for sale; 2 bedroom houses for sale in California; colonial houses for sale in California and so on.
Soon after, this information was loaded into Keyword Insights and selected from its groupings and france companies email list classifications. That is, the search results were analyzed and grouped into segments on the same page. For example, if “California houses for sale” and “California properties for sale” appear in the same cluster, they should only have one page targeting them and not two as the customer used to do. The ranking and rating URLs were also analyzed and indicated that there were multiple categories of content showing that there was a lot of cannibalization among them.
An example of this is the screenshot taken by the Keyword team showing the first 30 property type pages. In the right column we can see the property types that Keyword Insights suggested to scroll on the property type in the left column. Thus, the team was able to reduce property type pages from 413 to 85, resulting in a reduction of around 15 million URLs and a 110% increase in organic traffic! What lessons can we learn from this case? Keyword cannibalization is pretty bad for your site’s organic performance.
Soon after, this information was loaded into Keyword Insights and selected from its groupings and france companies email list classifications. That is, the search results were analyzed and grouped into segments on the same page. For example, if “California houses for sale” and “California properties for sale” appear in the same cluster, they should only have one page targeting them and not two as the customer used to do. The ranking and rating URLs were also analyzed and indicated that there were multiple categories of content showing that there was a lot of cannibalization among them.
An example of this is the screenshot taken by the Keyword team showing the first 30 property type pages. In the right column we can see the property types that Keyword Insights suggested to scroll on the property type in the left column. Thus, the team was able to reduce property type pages from 413 to 85, resulting in a reduction of around 15 million URLs and a 110% increase in organic traffic! What lessons can we learn from this case? Keyword cannibalization is pretty bad for your site’s organic performance.