Services for creating Customer Journey Map

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When creating a Customer Journey Map online, it is convenient to use Google Sheets. In horizontal rows, enter the stages of the customer's journey, reflecting the ways in which they interact with the company. Fill the columns with specific customer characteristics - goal, motive, contact points. Do not forget about the importance of indicating emotions and obstacles. The table is convenient for all interested parties: add, change data, etc.

More advanced maps are created by web christian churches email list designers in Adobe Photoshop or Illustrator. As a rule, this option is used in presentations as a one-time optimization. Only specialists can make changes to these maps.

There are paid services like Touchpoint Dashboard that allow you to create a “transparent map” containing all the necessary images and indicators.

Customer Journey Map to Optimize Customer Retention Strategy

Many companies work with free services like Canvanizer, which allow you to have a template base for CJM maps and other marketing tools. Beginners can get acquainted with the public version and follow the instructions.

There will also be no difficulties when using the service with RealtimeBoard templates. An important nuance: the free tariff is valid only for three participants.

In principle, you don't need to use specialized services. The following programs have the required capabilities:

XMind — the resource allows you to create mind maps. You can use the free version, although the functionality is slightly limited.

Freemind - If you are not too demanding about the appearance of the document, then work with this free application, whose functionality allows you to create even complex maps and diagrams.

Excel is also suitable for creating CJM table versions. It also has many other functions: inserting charts, plotting graphs, etc.

Usually, the design of such things is entrusted to a designer, if the company has this position.

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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

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9 channels of obtaining data for a customer journey map
We have already emphasized the importance of obtaining reliable data to properly assess customer actions. But how to do this? There are different technologies and tools that track customer behavior throughout the entire journey.

We present you with the basic methods of collecting information for creating CJM maps.

Identifying effective recruitment strategies

Based on the results of analyzing your strategic actions, you can determine which path leads the client to a purchase faster - conducting advertising campaigns or using social networks and applications. You can clarify data on motives and the point of first contact using feedback forms and landing pages.

Using Email Marketing to Engage Customers

Find out how people respond to messages in their email inboxes and apps. Take everything into account: feedback, clicks on links, reading the letter. Find out if the letters facilitate interaction with the company and whether the mailing helps make a purchase decision. These steps probably need to be included in the CJM.