An example of a developed client avatar

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Let's take a client avatar as an example.

Anna, 26 years old. Married. Has a two-year-old daughter. The family lives near Moscow in the city of Dolgoprudny. Their financial situation cannot be called stable. Her husband works as a salesman in a construction company. His salary is piecework and fluctuates between 60–80 thousand rubles per month.

Anna has an economic education. At first attorney email list she worked as an assistant to the manager, and after a few years she got a job in an electrical goods store as a sales floor administrator. She is currently on maternity leave.

The family bought an apartment with a mortgage. The husband has a used Nissan. He uses it to get to work. Anna also has a license, but she is afraid to drive. To take the child to the doctor or to visit, they have to call a taxi. The husband is unhappy with this, as he considers taxis an unnecessary waste of money.

Her husband is going through hard times at work, his earnings are falling. For this reason, Anna is worried. After all, she needs to pay the mortgage and do repairs that never get finished. In addition, her husband has children from his first marriage who need to be supported. The child care allowance is very small. Due to the unstable financial situation, Anna is very worried and even plans to look for a job. Her young age does not allow her to send her daughter to kindergarten, and her turn may not come soon. Therefore, the young woman decided to work remotely from home.

Anna understands that the lack of relevant skills significantly reduces her chances of quickly finding a job. And she has no experience in finding the right vacancies. She is thinking about changing her profession, but does not understand what she wants to do. There may also be difficulties with paying for training.

We hope that now the character has become more understandable to you. The portrait can be described endlessly. For example, our heroine does not like to do makeup and uses only organic household chemicals. She is a cheerful person and does not lose heart, despite hard times. Together with her daughter, they do gymnastics every morning. Anna also loves to watch "Fashion Sentence" and deep down she wants to become a participant in it.

An example of a developed client avatar

It's not necessary to come up with a name for the character and look for a photo, but in most cases it helps marketers generate more interesting ideas.

The nuances of creating a customer avatar in the B2B sphere
What you need to pay attention to when creating a customer avatar in the B2B sphere.

Age
The age of the client is an important parameter that marketers should pay attention to when preparing advertising campaigns and creating commercial proposals.

People from different generations share different values, make decisions differently and have different objections that prevent them from buying. Young people are ready to try everything new and unusual. And the elderly public is conservative and does not like experiments.

Depending on the age of the clients, you can choose a more suitable advertising message for them. To do this, you need to understand what they want, where they are used to looking for information, whose views they share and what style of communication is acceptable to them.