Selling goods abroad via the Internet: step-by-step instructions
Posted: Mon Jan 27, 2025 9:43 am
First, let's give some background information. Your first step will be to register on foreign trading platforms. According to research conducted by eBay specialists, about 70% of imports abroad go through them. The owners of such stores have their own websites, but foreign orders do not go through them.
Case: VT-metall
Find out how we reduced the cost of clinical nurse specialist email list attracting an application by 13 times for a metalworking company in Moscow
Find out how
Next we proceed to a detailed description of specific stages.
Register your account on any of the international online trading platforms
As we have already said, eBay and Amazon are considered the undisputed leaders of such. Allegro, Etsy are also quite good resources, but they are not very popular. Well, and, of course, we cannot fail to mention such a giant as Aliexspress. Since recently, registration on it can be carried out from Russia.
Selling goods abroad via the Internet
Selection of product range and concept of their presentation to potential buyers
Of course, we always start with a clear formulation of the USP - unique selling proposition. Why should they buy your product? How are you better than other sellers offering similar products? Clearly think through your features and how you will position them to potential buyers.
Don't worry about some of the products in your range not being in demand. In any case, their list is constantly changing depending on customer requests - at least at the initial stage.
If you represent Russian goods, be sure to draw attention to this.
Decide on the delivery method
Delivery method
Let's take a closer look at this important point. Most Russian online stores (about 90%) prefer to use the services of "Russian Post". The decisive role is played by the ratio of simplicity, availability and price. But let's dwell on each of the existing alternative delivery options:
"Russian Post". Advantages - availability and low price. There are branches even in small towns of our country. Disadvantages - extremely low quality of services provided, delivery times in fact do not always correspond to those stated. Obviously, each of us at least once in our lives experienced all of the listed disadvantages;
delivery services and transport companies operating outside the Russian Federation. You can easily find them on the Internet and study the main pros and cons of each. The most popular are Pony Express, DHL. Some of the largest transport companies in Russia - CDEK and Delovye Linii - also deliver abroad;
Fulfilment is a set of services provided by giant Internet platforms, such as FBA from Amazon. A great option if you sell through eBay or Amazon. The principle of operation is as follows: when a buyer places an order with a seller, it is immediately sent to the aggregator's warehouse, bypassing the warehouses of the online store. Then the delivery service sends the goods to the required address. The advantages are reliability and efficiency. The disadvantages are too high a price and low availability. Representative offices of these companies exist only in large cities and regional centers, so this service is not available to residents of remote settlements.
Case: VT-metall
Find out how we reduced the cost of clinical nurse specialist email list attracting an application by 13 times for a metalworking company in Moscow
Find out how
Next we proceed to a detailed description of specific stages.
Register your account on any of the international online trading platforms
As we have already said, eBay and Amazon are considered the undisputed leaders of such. Allegro, Etsy are also quite good resources, but they are not very popular. Well, and, of course, we cannot fail to mention such a giant as Aliexspress. Since recently, registration on it can be carried out from Russia.
Selling goods abroad via the Internet
Selection of product range and concept of their presentation to potential buyers
Of course, we always start with a clear formulation of the USP - unique selling proposition. Why should they buy your product? How are you better than other sellers offering similar products? Clearly think through your features and how you will position them to potential buyers.
Don't worry about some of the products in your range not being in demand. In any case, their list is constantly changing depending on customer requests - at least at the initial stage.
If you represent Russian goods, be sure to draw attention to this.
Decide on the delivery method
Delivery method
Let's take a closer look at this important point. Most Russian online stores (about 90%) prefer to use the services of "Russian Post". The decisive role is played by the ratio of simplicity, availability and price. But let's dwell on each of the existing alternative delivery options:
"Russian Post". Advantages - availability and low price. There are branches even in small towns of our country. Disadvantages - extremely low quality of services provided, delivery times in fact do not always correspond to those stated. Obviously, each of us at least once in our lives experienced all of the listed disadvantages;
delivery services and transport companies operating outside the Russian Federation. You can easily find them on the Internet and study the main pros and cons of each. The most popular are Pony Express, DHL. Some of the largest transport companies in Russia - CDEK and Delovye Linii - also deliver abroad;
Fulfilment is a set of services provided by giant Internet platforms, such as FBA from Amazon. A great option if you sell through eBay or Amazon. The principle of operation is as follows: when a buyer places an order with a seller, it is immediately sent to the aggregator's warehouse, bypassing the warehouses of the online store. Then the delivery service sends the goods to the required address. The advantages are reliability and efficiency. The disadvantages are too high a price and low availability. Representative offices of these companies exist only in large cities and regional centers, so this service is not available to residents of remote settlements.