How to Successfully Enter the European Market with Amazon and Achieve 300% MoM Growth: Biosphere's Case Study

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Aliaksandr Vlasenka

When a company wants to expand into international markets, using a marketplace can be one of the most effective ways. With the right approach, analysis, and opportunities offered by such platforms, the first conversions can be achieved even before the products are delivered to the warehouses. Biosphere Corporation which has been in business for over 25 years and sells its products in over 25 countries, partnered with Netpeak to try a new tool – Amazon. This case study details their journey and results.

Service: Promotion on Amazon.
Niche: Household and personal care products.

The Client
Biosphere Corporation is one of Ukraine’s largest paraguay number dataset and distributors of household and personal care products. The company owns 14 brands, including such well-known brands as Freken BOK, Smile, Bambik, Novita, Selpak, Vortex, ALUFIX and many others. Notably, in 2018 and 2019, the Biosphere brand and its flagship brands Freken BOK and Smile were recognized among the top 100 most expensive brands in Ukraine.

The Promotional Objectives
The company was exploring the prospects of entering foreign marketplaces and wanted to analyze the competition and opportunities for selling on different platforms and in various regions.

The partners approached Netpeak with the following requests:

Select the best marketplace, market, and product list to start selling.
Enter new markets.
Increase revenue through marketplace sales.
Increase brand awareness on marketplaces.
What We Did
We chose Amazon as the most promising option for promotion. This is the most appropriate marketplace for Biosphere Corporation’s products because of

Its large customer base.
Multi-regional presence.
A ready-made fulfillment solution – storing and delivering products to customers.
1. Niche and product analysis on Amazon:

Niches with high total revenue and relatively low competition for a quick start and scaling sales.
Niches where it is not recommended to launch products due to high competition, low sales volume, and low product margins.
The general niche analysis allowed us to determine the product line to launch.

Learn more about this in Low-Profit Niches for Beginners to Avoid on Amazon.