How to connect Google Analytics 4 to Google Search Console?

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What are the benefits of connecting Google Search Console with Google Analytics 4?
What do you need to know before connecting?
Connecting Google Search Console to GA4 via the GA4 interface
Data that will be visible in the new reports
Queries
Impressions
Clicks
CTR (Click-through Rate)
Average position
Landing pages
Devices
Countries
Active users
Engaged sessions
Engagement rate
Average engagement time
Event count
Key events
Where in GA4 can you find Google Search Console data?
Google Organic Search Queries
Google Organic Search Traffic
How to add Google Search Console fields to GA4 standard reports
Connecting Google Analytics 4 (GA4) to Google Search Console (GSC) allows you to get a complete picture of how your site is performing in Google results. This way, you will see GSC data in the GA4 interface.

In this article, we will show you step by step how to south africa number dataset GA4 and GSC to improve your SEO strategy and make more informed decisions about growing your business.



What are the benefits of connecting Google Search Console with Google Analytics 4?
GSC helps you measure the performance of your organic search on Google. By connecting it to GA4, you will be able to track organic traffic, analyze keyword performance, and identify opportunities for content optimization.

You'll be able to analyze two different types of data in one interface. GSC will show you how users find your site through Google search, and GA4 tracks how they interact with it once they've visited it.

If you want to take full advantage of GSC and GA4, we recommend that you connect them.

It's a quick and easy process that can provide you with valuable information about your website's performance.

What do you need to know before connecting?
There are some specifics to consider when connecting the two platforms:

you can only link one “property” in GSC to one in GA4 - a separate property will be needed for each separate site;
Some GSC data is not available in GA4 - for example, you won't be able to see crawl errors or website usability issues in GA4.
Search Console stores data for the last 16 months - as a result, GA4 reports also include data for a maximum of 16 months;
To make the connection , you must have the necessary rights in both tools.
Connecting Google Search Console to GA4 via the GA4 interface
Connecting Google Search Console to Google Analytics 4 is a process that can be done in two ways. The first is by connecting the two platforms through the Google Analytics 4 interface, and the second way is by using the Google Search Console interface.

In this article, we will focus on the first method and give you detailed instructions on how to connect GSC to GA4 directly through the GA4 interface.