Based on what factors are videos on YouTube promoted to the top of search results?

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Popular YouTube videos that get a lot of views will not only increase your website traffic, but will also allow you to earn income directly on the resource itself. Currently, there are many YouTube channels that are not focused on selling any goods or services, but contain educational or entertaining content.

They bring the owner income exclusively forex email list through internal advertising of the resource (Adsense). In this article, we will tell you how to properly promote videos on YouTube.

One of the most important aspects is audience retention. You will read about it in any blog and hear about it at any thematic conference. Audience retention is a characteristic, the indicators of which are expressed as a percentage. They show how many people watched your video to the end. The higher the retention percentage, the more interesting your content is for viewers.

Based on what factors are videos on YouTube promoted to the top of search results

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It is obvious that no one will manage to watch even a 5-minute video if it does not contain any useful and interesting information. However, if your video is considered good, then most likely they will watch it to the end. Audience retention is the leading YouTube metric, although not the only one. Most other indicators depend on it.

Some bloggers are sure that in order to successfully promote videos on YouTube, they need to be short. To some extent, they are right. For example, a review of a new smartphone model lasting a couple of minutes will most likely be watched to the end by many more channel visitors than a video on the same topic, but lasting 15 minutes.

However, not everything is as simple as it seems at first glance. YouTube gets its income from advertising. The chances of seeing it are higher for those visitors who spend more time on the resource. That is why videos with the maximum duration are more profitable for the company itself, and the audience retention rate fades into the background.


You can easily verify this by doing a little research: pay attention to the length of the videos that are at the top of YouTube (regardless of the topic of the videos). Almost all of them will be long.

Of course, there are many other nuances. The following factor is of great importance: what the visitor does after watching the video. If the content has high retention rates, but people leave the resource after watching it, this is assessed negatively. If the user switches to other videos (not necessarily from the same channel), then your content will receive a higher rank even if the retention rates are low.

That is why, when you want to promote your videos on YouTube, you should not be afraid to make them long. Your content will rise to the top provided that it helps to keep visitors on the resource. In most cases, this indicator is more important than the overall retention percentage.