Choosing a name

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This step seems very simple, but at the same time it is one of the most important.

First of all, the name is created so that the target audience can find the page through search. It is better to use the name of the company that is already known to your clients. Some experts suggest relying on keywords, but this option is not always suitable. For example, you opened a cafe in Moscow called "Sladkoezhka". In the "Name" field, write exactly this, and not "Coffee shop, drinks, food, desserts in Moscow". In addition, if the name is too general, Facebook* can furniture manufacturers in usa email list reclassify the business page as a community, which will significantly limit the functionality of the profile.

How to name your Facebook business page*? Three main options:

Use a brand or organization name

This method is considered the most optimal, since it meets the main goal of creating a page, which is to promote the brand.

For example:

SkyRocket Marketing;

Alexey Khasbiulin;

Coca-Cola;

Microsoft.

Use keywords

Keywords are suitable if you don’t have a brand or plan to create an entertainment community. Such a name will inform the audience about the topic of your page.

For example:

Copywriting for business.

Design of corporate websites.

All about marketing.

Fascinating about politics.

Add to the title those keywords that users enter most often. You can find them on the website yandex.wordstat.ru.

Brand + keyword

Choose this method if your organization's name does not clearly indicate the scope of its activities. Add a keyword to make the page interesting to potential customers.

For example:

Boxing school "Strike".

Self-development courses "Forward".

Cosmetologist (name and surname).

Make sure the name is easy to remember and spell. Don't forget that it will appear in the header of any account post.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Step 5: User Agreement

After completing all the steps described above, agree to the terms of use of Facebook*. It is important to study them and monitor changes at least once every few months, because the platform developers are constantly adding new rules.

How to Create a Business Page on Facebook*: Step-by-Step Instructions

Source: shutterstock.com

The User Agreement for Business Page Owners on Facebook* contains information on the following points:

page administration;

access restriction;

page management;

Facebook page names and web addresses*;

change and move of name;

data collection;

tags;

page functions;

advertising on pages;

cover;

applications on pages;

offers;

advertising promotions;

page materials.

Step 6: Start using

To start filling out the page, click the "Start" button.