Even a clearly defined goal is not a guarantee of competent analysis. Many people look at the site as a whole, looking for possible inconveniences for the user, jumping from page to page and noting absolutely all the shortcomings that could hypothetically prevent the achievement of the goal. But in reality, you need to find out what really prevents the user from reaching this goal.
Such analysis cannot be considered comprehensive. Searching for shortcomings in isolation from the path to goals does not produce results. Improving the overall usability of each graphic design email list page (adding explanations, hiding cumbersome forms in buttons) leads astray, and many users pass by. This certainly reduces conversion.
How to troubleshoot Webvisor
There is nothing complicated about connecting Webvisor. Yandex will tell you how to set up the tool. But it does have problems. For some - at the beginning of use, for others - later. Sometimes Webvisor suddenly stops working, although everything was fine before.
In such cases, you cannot view the recording and you see a notification: "Something is wrong with the page. We cannot reproduce the visit to it." Then you are told the possible reasons:
the counter code is not set ;
The page is not allowed to be displayed in a frame.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
You can figure out the Webvisor malfunctions by eliminating common causes of problems:
Not much time has passed since the tool was installed - data can only be displayed after a day;
the browser has active extensions that block scripts , such as AdBlock - disabling them, clearing the cache and cookies, and then logging in from another browser will help solve the problem;
the site has a code to protect against page views inside frames - you need to remove the code;
temporary failure in Metrica - you need to wait.
If independent actions do not produce results, it is better to contact Yandex, the support service.
Eliminating absolutely all identified deficiencies regardless of their impact
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