Why do you need a capture page?

[subornaakter20]

Is it possible to promote your business on the Internet without using landing pages these days? Hardly. Today, it is no longer enough to simply create a website and leave links to it in all social networks. To become noticeable, to attract the attention of potential buyers or partners, a company needs to try.

Opening any social network, be it domestic Odnoklassniki and VKontakte or foreign Facebook, we will see a simply insane number of offers filling the news feeds. At every step we are agitated healthtrax corporate email list to buy something, undergo training, join a team, learn how to earn millions without much effort, etc.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153398

Who will read all these offers? Most likely, not as many people as advertisers would like. Without a landing page where the guest will find useful information or an attractive gift along with a subscription form, the business is deprived of one of the main tools of Internet marketing.

The subscriber base is your potential clientele and income. Through newsletters, you can inform them about the company and products, maintain the brand's reputation, and build trusting relationships. And when a person trusts the business and its creators, he or she has a desire to participate in the project as a partner.

Capture Page

If you look at any successful business projects promoted on the Internet, it turns out that they have not just one landing page, but several. And the subscriber base is simply huge. This is the secret of high profits: such companies have managed to earn the trust of a large number of potential clients, becoming something like friends and mentors for these people. These enterprises have no shortage of buyers and partners.

Advantages and Disadvantages of a Capture Page
Capture page - what is it? Capture pages are often confused with landing pages. This is not entirely correct. A capture web page is a type of landing page, but it has its own characteristics and advantages.

So what is a capture page and landing page? The strengths of landing pages that regular websites don't have are:

The presence of an advertising offer on the landing page, dedicated to one specific product or service and describing its advantages colorfully and in detail. A regular website, especially a catalog or store, is always a lot of products, among which the user has to look for the right one.

Maximum simplified navigation on the landing page. Multi-page sites have a branched structure, and contact information for ordering is not always present on the pages with product descriptions.

Landing pages are technically easier to create and edit, and they take less time.

Landing pages load much faster: all graphics and other content on them are optimized so as not to slow down the loading process.

Several landing pages may well be linked to one domain.

The simple structure of the landing page makes it easier to analyze statistics. Any changes in content and graphics on such pages immediately affect conversion, and this is easy to track.

There are many types of capture forms, or lead magnets, developed by marketers for target audiences with different needs. These forms can provide a landing page with a conversion rate 3-5 times higher than that of a multi-page site. The conversion of landing pages (including capture pages) is influenced by the topic, USP, competition, target audience, sources and types of traffic. For example, contextual advertising brings visitors to the landing page who are interested in a specific product (service) and have demand for it.

It is easier and faster to establish sales using a landing page than to develop a full-fledged website. Later, by the way, it can be expanded based on this first landing page, and then the website will consist of several landing pages.

Capture Page_Advantages and Disadvantages

However, no tool is universal, each has its own purpose, functionality and applicability limits. If you take them into account, website or landing page promotion will become more effective. A typical disadvantage of landing pages is that the user, having read about the product, can find the manufacturer's website and order the product directly from them, avoiding interaction with your company. To avoid such unpleasant situations, product promotions are usually agreed with the manufacturer or the ability to buy the product is limited (only to dealer network stores, for example).

Another weak point of landing pages is the small amount of information on them. It is not always possible to briefly present all the information, and for some topics this is not suitable. In cases where the consumer wants to know everything about the offered goods and services or makes their choice based on trust in certain companies, a multi-page site works more efficiently and provides a higher conversion. So, if just recently, in 2014–2017, only landing pages were in demand in the b2b segment, then from the second half of 2018 there was a clear trend towards transforming them into multi-page sites.