No theory - just practice! So, how to create a quiz site?
Step 1. Study the target audience
This is a top priority. What are the clients' concerns? What problems do they face? It is important to learn as much as possible, right down to their daily routine.
If you clearly understand who your client high school coaches email list is, you will sell him everything you want.
Please note that this step is mandatory. Once completed, it will be easier to develop questions for the quiz site.
Step 2. Compose questions
The most interesting part of the whole process. In the first stage, you delved into the client's problems to create the right questions for the quiz. No need to make anything up!
For a deeper understanding of the issue, let's take a franchise as an example. There is a certain category in business - newcomers and start-ups. Here are their problems:
Small income.
Lack of experience and knowledge in business.
Lack of capital.
Let's move on to composing questions. Let's take the first problem - small earnings. Let's pose the question like this:
How much do you earn?
Let's move on to the second one - lack of experience and knowledge in business.
Do you have experience in business?
We compose other questions using the same scheme. There should be 7-14 of them in total. If you make fewer questions, the audience will get bored. If you make more, people will get tired of answering. That is, the golden mean is important.
Don't forget that the answers are not needed to organize leisure time for a potential client, but to understand his needs. This information will help you understand what a personal offer addressed to him should look like.
For example, include the question: "How much would you like to invest in a franchise?" The person answers: "100 thousand rubles." The goal is achieved! Now you know that he has money and, most likely, he will buy your franchise.
Step 3. Motivate to take the quiz with a gift
To get a person to participate in a quiz on the site, they need to be stimulated with content or a gift. You can offer them something attractive, something that will be useful. A step-by-step business plan for opening your own company can be used as an excellent example.
Quiz for the website
Then you need to create your first lead magnet according to the following scheme:
Headline + unique selling proposition.
Opening paragraph (Open loop) - read/watch/listen to the end. What will customers learn?
Introduction to the problem - here it is important to demonstrate that you are one of us, an ordinary person, and that you have managed to find an effective way to apply...
Description of a global problem - using arguments and banal examples, show the person how much he loses in numbers/results/cost, etc., without using the solution you are going to tell him about.
Description of a global solution - you reveal the solution to the problem, but do not go into too much detail. That is, you talk about the principle of the proposed solution, but without in-depth training. You simply awaken in a person the desire to learn about a unique method!
The call to action is to learn about your milestone sale NOW.
Postscript - here you need to summarize the main idea using the following formula: “We (the authors) hope that this report/review helped you understand the solution to problem X!”
Please note that you should write without “water”, as there is already plenty of it on the Internet.
How to Make a Quiz Site: Step-by-Step Instructions
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