What is the TIC of a website in simple words
Posted: Tue Jan 28, 2025 3:42 am
TIC is the Thematic Citation Index. This term defines the authority of a resource based on the analysis of incoming links from other Internet platforms, which is often used for SEO optimization and website promotion in search engines.
TIC of the site.webp
To get to know the TIC of a site better and hotel email list understand what it is, it is worth returning to the original concept of “Citation Index” (CI).
It depends on the number of references to the material or its author, and shows how "authoritative" scientific publications are. The total citation volume, Hirsch index, etc. are used to calculate the indicator.
The Thematic Citation Index differs from the original one in that it takes into account not only how many links lead to the site, but also how high-quality they are. They are usually not equivalent, since the material can mention both a well-known publication in the given field with a good reputation, and an entertainment portal that is very far from the topic.
In even simpler language, the Thematic Citation Index is the technology used by Yandex (Yandex CY), which determines the authority of resources and takes into account the quality of links from other Internet resources. The qualitative characteristic is taken into account as an addition to the quantitative one, it is also called weight. This indicator is determined taking into account the similarity between the focus of the site and the resources that link to it.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
Thus, the Thematic Citation Index is not just the total weight of links (unlike the citation index), but the sum of all weights, i.e. it is not just a quantitative characteristic. For convenient orientation in the authority of resources, the TIC shows rounded values.
It is on this basis that the main relevance rating of sites in Yandex.Catalog headings is mainly assessed. If the indicator is high, then the resource will occupy a relevant position in Yandex.Catalog.
For Yandex search results, the Thematic Citation Index is one of the main ranking parameters. But a high indicator can be relative to the relevance of the resource. Sites with a high TIC are those that are most often referenced by third-party resources. A striking example is Wikipedia.
The site's TIC is recalculated from time to time and has an up system. The initial indicator is 0 and up to 10 it is displayed as 0. The first minimum indicator is 10, then 20, 30, 40, 50 and up to 200 the scale step is 10. Up to 500 TIC is added by 25, up to 1000 - by 50, then it goes with a step of 100.
A simple example of the influence of TIC on the site's position
According to many inexperienced SEO specialists, the ranking of resources depends on the TIC. Of course, this influence exists – but very indirectly. Let's give an example.
Let's assume that you are the owner of an Internet resource promoted by the query "Buying a car" (site 1) and a site for the promotion of which the query "Audi showroom - new cars" is used (site 2).
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
There are 10 links to site 1, which together weigh 10, according to its keyword. There are a thousand to site 2 according to the promoted keyword, with a total weight of 1000. After the up-date, resource 1 has a TIC of 10, and 2 has a TIC of 300. But when entering the query "Buying a car", the position of the first will be higher. It follows that the number of links is not as important for promotion as their quality.
TIC of the site.webp
To get to know the TIC of a site better and hotel email list understand what it is, it is worth returning to the original concept of “Citation Index” (CI).
It depends on the number of references to the material or its author, and shows how "authoritative" scientific publications are. The total citation volume, Hirsch index, etc. are used to calculate the indicator.
The Thematic Citation Index differs from the original one in that it takes into account not only how many links lead to the site, but also how high-quality they are. They are usually not equivalent, since the material can mention both a well-known publication in the given field with a good reputation, and an entertainment portal that is very far from the topic.
In even simpler language, the Thematic Citation Index is the technology used by Yandex (Yandex CY), which determines the authority of resources and takes into account the quality of links from other Internet resources. The qualitative characteristic is taken into account as an addition to the quantitative one, it is also called weight. This indicator is determined taking into account the similarity between the focus of the site and the resources that link to it.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
Thus, the Thematic Citation Index is not just the total weight of links (unlike the citation index), but the sum of all weights, i.e. it is not just a quantitative characteristic. For convenient orientation in the authority of resources, the TIC shows rounded values.
It is on this basis that the main relevance rating of sites in Yandex.Catalog headings is mainly assessed. If the indicator is high, then the resource will occupy a relevant position in Yandex.Catalog.
For Yandex search results, the Thematic Citation Index is one of the main ranking parameters. But a high indicator can be relative to the relevance of the resource. Sites with a high TIC are those that are most often referenced by third-party resources. A striking example is Wikipedia.
The site's TIC is recalculated from time to time and has an up system. The initial indicator is 0 and up to 10 it is displayed as 0. The first minimum indicator is 10, then 20, 30, 40, 50 and up to 200 the scale step is 10. Up to 500 TIC is added by 25, up to 1000 - by 50, then it goes with a step of 100.
A simple example of the influence of TIC on the site's position
According to many inexperienced SEO specialists, the ranking of resources depends on the TIC. Of course, this influence exists – but very indirectly. Let's give an example.
Let's assume that you are the owner of an Internet resource promoted by the query "Buying a car" (site 1) and a site for the promotion of which the query "Audi showroom - new cars" is used (site 2).
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
There are 10 links to site 1, which together weigh 10, according to its keyword. There are a thousand to site 2 according to the promoted keyword, with a total weight of 1000. After the up-date, resource 1 has a TIC of 10, and 2 has a TIC of 300. But when entering the query "Buying a car", the position of the first will be higher. It follows that the number of links is not as important for promotion as their quality.