Month 3 of Setting Up Online Store Marketing
Posted: Tue Jan 28, 2025 3:42 am
So, two months of work on promoting the online store have passed. The first results of this activity can already be seen. But there are still many tasks to be solved, focusing on such a goal as further development, and consolidating the successes already achieved.
In the third month of work, it will be necessary to repeat some of the activities that were carried out earlier, but there will also be new tasks.
Step 17. Adjust internal and external high school senior mailing list optimization.
Taking into account the achieved results, it is necessary to evaluate the work of the online store, which will allow us to understand:
which pages need to be improved (replace text, video or images);
Is the interlinking done correctly?
Does the online store marketing strategy require adjustment, does it need to be revised?
Marketing an online store from scratch
All these actions can be performed by a specialized organization that has the appropriate specialists on staff. The price for such work ranges from 200 to 500 dollars and depends on the specific project.
Step 18. Increasing the popularity of the online store on the Internet.
It is common knowledge that products of popular brands are in greater demand than products of a little-known manufacturer. Brand recognition is essential for successful sales. To promote a brand, it is necessary to interact with potential buyers on social networks. They need to be told about the unique selling proposition.
Finally, you need to get customer reviews. They should be real, not ordered from a copywriter. Customer feedback is very important, it helps to maintain a good level of quality of goods and service. Be sure to respond to consumer reviews.
Encourage customers with gifts and promotions. This significantly increases loyalty to the online store.
Step 19. Expanding the semantic core.
At this stage, you should again turn to the semantic core of the website, i.e. expand the list of keywords, focusing on user requests. Accordingly, when preparing new material for publication, it is necessary to take into account new keywords.
Marketing an online store from scratch
These keywords should increase incoming traffic, helping to attract potential buyers to the site. To expand the semantic core, refer to web analytics statistics.
Step 20. We achieve an increase in online store sales using price aggregators.
Websites that accumulate price lists of different online stores are called price aggregators. The user receives all available information in a structured form - after a request for a certain product, a number of offers from different companies appear in the search results indicating the price for this item.
Marketing an online store from scratch
Such resources are quite popular at the moment. Among them are:
"Yandex.Market",
"Wikimart"
"Mail.ru Products" etc.
To increase sales, you need to publish your offer on such web resources. Then you should worry about customer satisfaction so that they become regular customers. This increases the rating of the online store and brings it to the top of the best sellers, which increases the number of new customers.
Promoting the store over three months should yield the following results:
website traffic and the number of requests are growing;
the online store's position in search results improves;
the amount of quality content on the site is increasing;
the link mass is growing;
the semantic core has been expanded;
the effectiveness of customer acquisition channels is monitored.
If everything happens exactly this way, then your online store marketing plan has been successfully implemented at this stage! But this does not mean that everything will work without your participation. There are still many different new tasks ahead. You need to continue working in the same spirit, bringing promotion methods to perfection and applying new marketing techniques.
In the third month of work, it will be necessary to repeat some of the activities that were carried out earlier, but there will also be new tasks.
Step 17. Adjust internal and external high school senior mailing list optimization.
Taking into account the achieved results, it is necessary to evaluate the work of the online store, which will allow us to understand:
which pages need to be improved (replace text, video or images);
Is the interlinking done correctly?
Does the online store marketing strategy require adjustment, does it need to be revised?
Marketing an online store from scratch
All these actions can be performed by a specialized organization that has the appropriate specialists on staff. The price for such work ranges from 200 to 500 dollars and depends on the specific project.
Step 18. Increasing the popularity of the online store on the Internet.
It is common knowledge that products of popular brands are in greater demand than products of a little-known manufacturer. Brand recognition is essential for successful sales. To promote a brand, it is necessary to interact with potential buyers on social networks. They need to be told about the unique selling proposition.
Finally, you need to get customer reviews. They should be real, not ordered from a copywriter. Customer feedback is very important, it helps to maintain a good level of quality of goods and service. Be sure to respond to consumer reviews.
Encourage customers with gifts and promotions. This significantly increases loyalty to the online store.
Step 19. Expanding the semantic core.
At this stage, you should again turn to the semantic core of the website, i.e. expand the list of keywords, focusing on user requests. Accordingly, when preparing new material for publication, it is necessary to take into account new keywords.
Marketing an online store from scratch
These keywords should increase incoming traffic, helping to attract potential buyers to the site. To expand the semantic core, refer to web analytics statistics.
Step 20. We achieve an increase in online store sales using price aggregators.
Websites that accumulate price lists of different online stores are called price aggregators. The user receives all available information in a structured form - after a request for a certain product, a number of offers from different companies appear in the search results indicating the price for this item.
Marketing an online store from scratch
Such resources are quite popular at the moment. Among them are:
"Yandex.Market",
"Wikimart"
"Mail.ru Products" etc.
To increase sales, you need to publish your offer on such web resources. Then you should worry about customer satisfaction so that they become regular customers. This increases the rating of the online store and brings it to the top of the best sellers, which increases the number of new customers.
Promoting the store over three months should yield the following results:
website traffic and the number of requests are growing;
the online store's position in search results improves;
the amount of quality content on the site is increasing;
the link mass is growing;
the semantic core has been expanded;
the effectiveness of customer acquisition channels is monitored.
If everything happens exactly this way, then your online store marketing plan has been successfully implemented at this stage! But this does not mean that everything will work without your participation. There are still many different new tasks ahead. You need to continue working in the same spirit, bringing promotion methods to perfection and applying new marketing techniques.