What are the principles of classification of beauty salons by type?

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Most owners and managers mistakenly believe that the high cost of services determines the level and type of a beauty salon. Without a doubt, the price is a significant indicator, but first of all it should reflect the real status of the establishment. Compliance with a certain class is made up of a number of parameters listed below.

Location
Economy class:

places where large crowds of people gather.

Business class:

quality environment;

large residential area;

within walking distance from small hotmail email list and medium-sized businesses (coffee shop, supermarket, boutique).

Premium class:

an elite area of ​​the city, not necessarily the center.

Parking
Economy class: not available as not needed.

Business class: it is possible to park a car (there are no prohibiting signs, free access within a radius of one kilometer).

Premium class: private parking with an official sign and service system: valet and/or video surveillance.

Exterior (the outside appearance of a building)
Economy class: there is no financial opportunity to equip a beautiful entrance to the cabin.

Business class: neat exterior.

Premium class: expensive, attractive facade.

Outdoor (external) advertising
Economy class: emphasis on low cost of services (high quality and inexpensive).

Business class: attention is focused on the brand (trademark and corporate style).

Premium class: advertising of status (as a rule, any advertising campaign focuses on a certain position and prestige).

Interior
Economy class: simple and clean furnishings, nothing extra.

Business class: quality finishing, but no more than is necessary to provide services.

Premium class: the interior and atmosphere emphasize the status of the salon.

Appearance of employees
Economy class: clean and neat clothes.

Business class: special uniform, made in the corporate style and colors.

Premium class: employees dress according to the declared level of the salon.

Declared level of specialists
Economy class: professionals – craftsmen with special education.

Business class: specialists, the best in their class. This determines the high cost of services.

Premium class: highly qualified specialists with star status.

Service
Economy class: smile and friendly attitude towards the client.

Business class: compliance with a single service standard.

Premium class: individual service and approach.

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Enterprise loading
This indicator reflects the maximum possible number of services provided per unit of time and is used to draw up a business plan.

Economy class: 50–70%.

Business class: 30–50%.

Premium class: 10–30%.

How to correctly determine the type of future beauty salon
The opening of an enterprise should be preceded by planning, the results of which determine the type of beauty salon: focus, specificity and quality of services, staffing, etc. Various marketing studies, target segment surveys, statistical data, etc. will help to identify the level of demand. Before launching a salon, it is useful to analyze the activities of competitors, clarify which procedures are in demand, who makes up the bulk of visitors. This will help to hire really necessary specialists and form a list of in-demand services.

It is important to understand the level of well-being of the residents of the area where the beauty salon is planned to open. Otherwise, the business owner risks going broke by opening a premium-class establishment in a poor area of ​​the city.

In turn, seemingly similar types of beauty salons: luxury, prestige and VIP, have significant differences. The first works exclusively according to proprietary methods, the second offers standard procedures performed at a high level, the third focuses on an individual approach to each client.

A businessman taking his first steps in the beauty industry should start with opening an economy-class salon. This is a good way to ensure the profitability and profitability of this area. If the enterprise is successful, many businessmen buy real estate in neighboring cities and equip them for business-class salons. Opening an economy-class salon has a positive effect on the qualifications of employees: over time, the masters gain experience, undergo additional training, growing into highly qualified specialists. Improving the quality of services increases profits, which allows you to purchase expensive equipment and open a higher-class salon. As a rule, the name "beauty salon" is already unattractive, and "studio" or "beauty boutique" is new and interesting for clients.

Modern market trends are aimed at strictly matching a certain class. Opening a universal salon for everyone is an extremely wrong idea. A fashionable designer interior in an economy class salon will not attract the necessary flow of consumers capable of justifying such expenses. For a premium class salon, the absence of a branded uniform for the staff is unacceptable.

When planning the equipment of the salon, think about how many real clients new decorative elements or an aquarium will attract?