What format is possible for advertising on Facebook

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Photo
Facebook Advertising

Advertising with a photo is one of the insurance leads for seniors simplest and most convenient options to tell about the company and its activities. Take care of the quality of the images and accompanying texts.

Advantages of photography:

Interesting photos attract users' attention. This can be used to advertise a company on Facebook.

Increases product recognition . The combination of text and photos is great for advertising a new product or service.

Doesn't take much time. It only takes a couple of minutes to create and publish a post with a photo.

Video
Short but interesting videos no longer than 15 seconds capture the viewer's attention. Short videos are more likely to be watched to the end, and this can be used to convey the necessary information to the viewer. Video advertising on Facebook will help tell about the company or its products.

Advantages of video:

Engages the potential client in contact. For ease of viewing, video scrolling and pause elements have been invented.

Encourages the viewer to purchase the product. Videos and product photos arouse the interest of users, prompting them to learn more about the company and its offerings.

Video advertising within a video
Video advertising on Facebook is also presented in mid-roll and pre-roll formats. These are pop-up ads that are included while watching a video.

As a rule, this does not interfere with viewing the content much, but it does hold the user's attention for a certain time. Videos increase the audience reach, and with the help of Audience Network they can be integrated into other sites and applications.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Also video on Facebook is used:

To complement the company's television advertising . Facebook video advertising allows you to broadcast a message to people who are difficult or expensive to reach with TV advertising. Unlike TV, Facebook videos reach 37% more people aged 18 to 24.

To wow viewers . Facebook is developing and delivering new video ad formats that allow the company to create more interesting ways to engage with its target audience.

Ring advertising
Facebook advertising

Carousel ads are a popular advertising format on Facebook and Instagram used for a variety of purposes. The post contains up to 10 photos or videos with a custom description and link.

The gallery can accommodate several types of products or reveal the advantages of one product, inform about the rules of an advertising campaign or share the history of the company.

Benefits of Facebook Carousel Ads:

Expanding advertising space . The tool provides more space to introduce the viewer to the brand's story or advertise the product.

Interactive . To continue viewing, the user must scroll through the "carousel".

Flexible format. Advertisement can contain up to 10 slides of photos or videos.

Facebook carousel ads can be used to:

Explain the process . Show users the “behind the scenes” of the business, the work of the company from the inside.

Get to know your company . Connect with your target audience through interesting photos or videos.

Demonstrations of one product from different angles. Tell in detail about the features of the product or service.

Introducing customers to the company's product range. Place several products with links in the "carousel" - this will significantly increase the chances that one of the presented products will be purchased.