The sales funnel is a widely used visual resource to understand the sales funnel that potential leads must go through to become customers.
Sales funnel
When capturing new leads, they go through the following phases of the funnel:
Unknowns
To attract new clients in the digital environment, in the nigeria phone number data professional services sector, oriented towards B2B, the first thing we must do is attract these potential clients to our website. To do this, we will use digital strategies such as: blogging, Search Engine Optimization (SEO), branding, social media, Google Adwords, mobile optimization, videos, infographics, campaigns with influencers, etc. that allow us to attract these unknown clients and convert them into visitors.
Visits
Pardot, our Marketing Automation tool, will allow us to know the behavior of these visitors on our website: which pages or sections they visit, how long they spend on each one, etc. The interest of a visitor is different if they only read one article compared to one who then goes to the services section and visits the different sections.
Pardot will allow us to know these interactions; but this information is not enough, since it is anonymous. We need to convince the stranger to give us their data and we will achieve this by offering an “asset” that adds value to them.
Let's look at an example in professional services: