What data should I know about my client? 4 essential dat
Posted: Sun Dec 22, 2024 8:47 am
Customer relationships
Interaction with customers
What data should I know about my client?
We are in the era of data and knowing our customers is becoming increasingly important in marketing and business strategies.
Have you ever generated more australian whatsapp number data than you can process and use? It is at these moments that the question arises: what data should I know about my client? As the famous phrase from the rabbit in Alice in Wonderland says: “If you don’t know where you’re going, any road will take you there.”
So before you think about what data you need, it's important to understand what you'll use it for . In this post, we'll help you figure it out.
Summary
Knowing the needs of the customer is crucial because it allows you to align the value offer with their expectations, improve their experience, make informed decisions and identify business opportunities, among others.
Relevant customer data includes four types of information: demographic, such as age and income; psychographic, related to their feelings and emotions; and sociographic, related to their cultural and segment customs.
The details collected should serve to enrich the user experience and provide a valuable service. Technology can help in this regard.
Interaction with customers
What data should I know about my client?
We are in the era of data and knowing our customers is becoming increasingly important in marketing and business strategies.
Have you ever generated more australian whatsapp number data than you can process and use? It is at these moments that the question arises: what data should I know about my client? As the famous phrase from the rabbit in Alice in Wonderland says: “If you don’t know where you’re going, any road will take you there.”
So before you think about what data you need, it's important to understand what you'll use it for . In this post, we'll help you figure it out.
Summary
Knowing the needs of the customer is crucial because it allows you to align the value offer with their expectations, improve their experience, make informed decisions and identify business opportunities, among others.
Relevant customer data includes four types of information: demographic, such as age and income; psychographic, related to their feelings and emotions; and sociographic, related to their cultural and segment customs.
The details collected should serve to enrich the user experience and provide a valuable service. Technology can help in this regard.