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What exactly on the site needs to be closed from indexing

Posted: Tue Jan 28, 2025 4:25 am
by subornaakter20
The site is closed from indexing

The site will be indexed and the pages will be ranked well if the search engine crawls the key pages of the site that need promotion and is able to accurately determine which content journalist email list is the main one.

The sites we have to analyze have two types of errors:

When promoting their resource, the owners do not delve into what data the search robot sees and adds to the index. This leads to the index being filled with unnecessary pages (not promoted ones) and their overload.

The opposite situation: excessive cleaning of the site. In addition to unnecessary data, those that are important for the promotion and evaluation of pages may also become unavailable.

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Let's look at what search robots really shouldn't see, and how best to hide information:

Content
The evaluation of pages by search robots is complex and not only text indicators are used for it. By closing various blocks, you can hide information that, on the contrary, helps to evaluate and rank pages.

What are the most common mistakes:

Hide the site header . As a rule, contacts and links are indicated in it. Closing the header increases the likelihood that the search engine will not know about the presence of important information placed in a prominent place on your site.

Filters, search form, and sorting are hidden from indexing . If an online store has such capabilities, it is better not to hide them, because this is an important commercial indicator.

Close access to payment and delivery data . This is one of the ways to increase uniqueness on product cards. However, without this information, the card cannot be of high quality.

The menu is removed from the pages. As a result, navigation on the site can be assessed as inconvenient.

For what purpose is part of the site's content closed?

They want to focus attention on the main content of the page, for which they remove auxiliary data, service blocks, and menus from the index.

They strive to increase the uniqueness of the page and its usefulness, for which they close duplicate blocks.

They want to remove “extra” content and achieve higher textual relevance of the page.

However, these goals are quite achievable without closing some of the content!

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

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Is your menu very large?

The solution would be to display on the pages only those items that are directly related to the section.

Are there many options to choose from in the filters?

Then in the main code you need to display only the popular ones, and load the rest only at the visitor's request by pressing the "show all" button. Yes, it is supposed to use scripts, but you are not deceiving the user. The search robot will be able to see all the points, but their value will not be assessed as much as the main ones.

Is your news block too big?

Post less news, or publish only headlines, or get rid of this block altogether if users are not interested in it or there is little main content on the page.

Search engines are not perfect, but they are becoming more perfect. Currently, if Google detects scripts hidden from indexing, it displays an error in the Google Search Console panel (the "Blocked resources" tab).